Carrie Peterson, Social Media Director
Carrie Peterson comes from a robust marketing background and understands what it means to have allegiance to a brand, including the necessity to convey messages pertaining to the uniqueness of a company through social media. After graduating from Loyola Marymount University in 2007, Carrie started her marketing career at The Upper Deck Company, where she had the opportunity to build social media channels and integrate the communication into marketing plans when social media was just starting to take shape from a business angle. For three years, she created, developed and integrated social media and community development into existing marketing strategies. In 2010, she expanded her brand marketing experience into the hospitality industry, where she was brought on to build a social media strategy from the ground up for La Costa Resort and Spa, creating channels of communication to foster brand advocates and generate ROI through numerous social media channels and real-world events. In January of 2011, Carrie created a side social media consulting business, Carrie Elizabeth Consulting, where she created a network of clients ranging from non-profits, financial institutions, the entertainment industry, property management, and medicine. Carrie is well equipped to work with your business to create a social media strategy to integrate seamlessly into your marketing and business plans, and looks forward to embracing social media to empower your business and ultimately, cultivating brand advocates through these channels to help grow business.