We pride ourselves on thought leadership and sharing our knowledge with others. Every month IMI hosts a webinar with topics on digital marketing strategy, SEO, PPC, Content Marketing, Social Media, Email Marketing, Web Design, Marketing Trends, and much more.

See below for our schedule of upcoming webinars and register today!

                                                                                                                                                                                              

Training a Global Team (Part 2): Bridging the Gap Between Multiple Stakeholders Worldwide

IMI + SEO ClarityWednesday, September 3, 2014

11:00 AM – 12:00 PM PST

REGISTER HERE

Overview:

Benj Mitul“Training a Global Team (Part 2 of the Ultimate SEO Analytics Tool Webinar Series): Bridging the Gap Between Multiple Stakeholders Worldwide” will offer an advanced look at global SEO in large enterprises with multiple stakeholders, complete with tips, expert advice, and use of case study examples.  There will also be a Q&A session at the end, offering the opportunity to talk to two industry-recognized SEO experts.

About The Presenters:

Benj Arriola - Benj is one of the most highly respected SEO experts in the world. He speaks at conferences worldwide, contributes to major online and print publications, and oversees Internet Marketing Inc’s overall SEO methodologies. Benj speaks on a wide array of topics including SEO strategy, content marketing, analytics, social media, and web development. He has spoken at SMX, OMS, and SES events worldwide, Pubcon, IRCE and many others. You can follow Benj at @BenjArriola.

Mitul Gandhi - Mitul’s 10+ years of experience in marketing and SEO consulting with Fortune 500 brands is the basis for his innovative approach to SEO. As the Co-Founder and Chief Architect of seoClarity, he has patents pending in the field of SEO analysis, and has been quoted in leading industry news sources.

REGISTER HERE

                                                                                                                                                                                               

Ultimate SEO Analytics Tool (Part 1): Scaling SEO Globally for Large Enterprise Businesses

IMI + SEO ClarityWednesday, August 6, 2014

11:00 AM – 12:00 PM PST

WATCH RECORDING

Overview:

Benj MitulInternet Marketing Inc. and seoClarity have joined forces to put on a 3-part webinar series that promotes search marketing thought leadership in a real world case study. We’re not just serving up ideas or theories, but defining reality through hard data and actual client cases. Understand how IMI, using the seoClarity platform, has delivered huge gains and a strong track record of success with large enterprise businesses.

Presenting the series will be Internet Marketing Inc’s digital marketing expert, Vice Presient of SEO, Benj Arriola, along with technical input and commentary from seoClarity’s Co-Founder & Chief Architect, Mitul Gandhi. Key takeaways will include how to create a “search center of excellence” and develop the ability to replicate both strategy and platform across multiple countries and languages.

About The Presenters:

Benj Arriola – Benj is one of the most highly respected SEO experts in the world. He speaks at conferences worldwide, contributes to major online and print publications, and oversees Internet Marketing Inc’s overall SEO methodologies. Benj speaks on a wide array of topics including SEO strategy, content marketing, analytics, social media, and web development. He has spoken at SMX, OMS, and SES events worldwide, Pubcon, IRCE and many others. You can follow Benj at @BenjArriola.

Mitul Gandhi - Mitul’s 10+ years of experience in marketing and SEO consulting with Fortune 500 brands is the basis for his innovative approach to SEO. As the Co-Founder and Chief Architect of seoClarity, he has patents pending in the field of SEO analysis, and has been quoted in leading industry news sources.

WATCH RECORDING

                                                                                                                                                                                               

Spend Smarter: Why The Latest In Mobile Advertising Can Mean Big Bucks For Your Business

Wednesday, July 2, 2014

10:00 – 10:30 am PST

PSTablets and smartphones have drastically impacted the way consumers communicate, research, and most importantly – purchase. Understanding how to leverage these technologies to help drive conversions is increasingly becoming a focal point of digital marketing strategies.

In our next webinar, we’ll introduce you to the wide world of mobile advertising, and explore targeting and measurement options that can work for your business.

In this webinar IMI will show you:

  • Mobile advertising – a brief history and prediction for the future
  • Targeting your consumers – who, where, what, & why.
  • Measuring results – establishing KPI’s and measuring ROI

WATCH RECORDING NOW

About The Presenter:

Peter Sibley is an Account Strategist with a background in traditional and digital brand management.  He is experienced in the development of digital marketing solutions for small, medium, and enterprise level businesses. Peter focuses his strategies around results driven solutions, with actionable data at the heart his plans. He is passionate about the latest in advertising technologies and stays up-to-date by attending industry conferences and events across the nation.  Peter is a proud alumni of San Diego State University and spends his free time mentoring young professionals in the local community.

                                                                                                                                                                                                 

How To Perform A Technical SEO Audit

Wednesday, June 4, 2014

10:00 – 10:30 am PST

KevinGravesHexPerforming a technical SEO audit is rewarding, but can often times be hectic and overwhelming.  Knowing where to start, what to analyze and what tools to use will help guide you or your client to success.  Get energized and join our webinar as we steer you on a path to conduct a winning technical audit.

WATCH RECORDING NOW

About The Presenter:

Kevin Graves is the Director of SEO Development at Internet Marketing Inc. (IMI) and has 10 years experience as a web developer, 6 of which were focused on technical SEO. As a web developer and SEO, Kevin brings a unique combination of skills that help bridge the gap between marketing and execution initiatives. Kevin received his BS at the University of California, Santa Barbara in 2007.

                                                                                                                                                                                               

How To Successfully Leverage Brand Advocates To Drive Sales And Engagement

Wednesday, May 7, 2014

10:00 – 10:30 am PST

carrie-petersonWord of mouth marketing is more important than ever, and in order to stay relevant in your industry, identifying influencers and cultivating brand advocates is an essential addition to your marketing mix. Join our webinar where we will discuss ways to target these influencers and turn them into advocates for your brand to drive sales and overall engagement with your customers and potential customers.

WATCH RECORDING NOW

About The Presenter:

Carrie is a well-respected thought leader in the Social Media space and speaks and conferences and events across the country. She also contributes to popular online publications such as Ragan and Forbes. When she isn’t at IMI leading her team or traveling to see clients, she is out speaking and teaching others about cutting edge social media strategies.

                                                                                                                                                                                                   

Turning Visitors Into Customers: Practical Conversion Optimization Tactics That Really Work

Wednesday, April 2, 2014

10:00 – 10:30 am PST

thumbnailThe overall performance of any digital marketing campaign is going to come down to this: the ability to convert traffic into conversions that drive your business forward. Without it, you are flying blind and potentially wasting tons of money. Conversion rate optimization comes down to testing your web pages’ ability to foster the desired action you need your users to take.

In this webinar IMI will show you:

  • What conversion optimization is, and more importantly what it isn’t
  • Defining traffic segments & conversion goals that mesh with your business
  • The Do’s & Don’ts of A/B & Multivariate testing

WATCH RECORDING NOW

About the Presenter:

As web development manager Jared Wooden oversees all of IMI’s web design and development operations, including our conversion rate optimization services.With 6 years of interactive expertise under his belt, Jared is committed to following the latest trends in web design and CRO and is extremely focused on producing websites for our clients that truly perform. He strongly believes that the foundation for a great website is a passionate, well-informed team and an eager client.

NOTE: By registering for this Webinar, I acknowledge that IMI will send me emails regarding this webinar and upcoming events and content.

                                                                                                                                                                                                     

Defining PPC Success Metrics That Align With Your Customers’ Path To Purchase (Part 2)

Wednesday, Mar 5, 2014

10:00  - 10:30 am PST

Justin.jpgIn Part 1, IMI discussed how tracking and attribution can affect how you optimize you PPC campaigns,as well as how a focus on lifetime value can shift your success metrics.

In Part 2, we’re going to discuss what steps need to be taken to “Define Success Metrics That Align With Your Customers Path To Purchase.”

The content will include:

1. How to Properly Define Steps To Conversions
2. How PPC Campaigns Assist In Achieving Those Steps
3. Defining Goals To Measure Those PPC Campaigns

VIDEO RECORDING COMING SOON

About The Presenter: 

Justin Mayerick joined IMI for his deep knowledge of Web Analytics and Strategic SEM tactics. Since 1998 he has worked with hundreds of internet based-businesses small, mid-size companies to Fortune 500 enterprises. With an array of online marketing and business development experience, Justin has a proven track record for maintaining profitable business relationships with customers, analyzing data, and implementing unique PPC strategies.He believes that successful SEM strategies come from highly efficient teams who understand the client’s business goals and are able to measure the effects of change. With a deep understanding of web analytics and data analysis our clients success can be measured and proven.

                                                                                                                                                                                                     

More Profitable PPC Campaigns: Identifying Keywords That Drive New Customer Acquisition (Part 1)

Wednesday, Feb 5, 2014

10:00  - 10:30 am PST

JustinCPL, CPA, ROI, ROAS, CPC, CTR…You hear marketers using these terms all the time, but are these the best metrics to measure the success of your PPC campaigns? Are these even appropriate metrics to be tracking considering the diminishing relevance of last click data and the increasing impact of multi-attribution measurement? They are certainly metrics still worth paying attention to, but how can brands and marketers get more granular with the data and really understand what keyword strategies are driving sales?

In part 1 of this series, Justin Mayerick, seasoned PPC expert and IMI’s SEM Director, will discuss how some ecommerce businesses are now moving away from traditional keyword strategies that grow overall revenue. Brands can now confidently focus on keywords that drive new acquisitions and use more impactful KPI’s such as “Cost Per New Acquisition” (CPNA).

The key takeaways will include:

  • Understanding traditional keyword tracking metrics
  • How to define new keyword tracking metrics such as CPNA
  • How this can impact you bottom line

WATCH RECORDING NOW

About The Presenter: 

Justin Mayerick joined IMI for his deep knowledge of Web Analytics and Strategic SEM tactics. Since 1998 he has worked with hundreds of internet based-businesses small, mid-size companies to Fortune 500 enterprises. With an array of online marketing and business development experience, Justin has a proven track record for maintaining profitable business relationships with customers, analyzing data, and implementing unique PPC strategies.He believes that successful SEM strategies come from highly efficient teams who understand the client’s business goals and are able to measure the effects of change. With a deep understanding of web analytics and data analysis our clients success can be measured and proven.

                                                                                                                                                                                                      

What To Expect From SEO In 2014

Wednesday, Jan 8, 2014

10:00 – 10:30 am PST

BenjSEO is constantly changing at a rapid pace. In 2011, Google announced more than 20 algorithm updates and more than 30 in 2012. In 2013, the pace has slowed down with only about 15 updates rolled out and most were still related to the previous Panda and Penguin updates. The industry is now adapting to content marketing since it is the only scalable way to effectively survive in SEO. In 2014, SEO will be all about how content marketing is done, how backlink profiles are analyzed and cleaned up, and shifts in how brands and marketers report on success. World renowned SEO expert Benj Arriola is going to show us what to expect from SEO in 2014 and provide great actionable insights you can apply to your own SEO strategies.

WATCH RECORDING NOW

About The Presenter:

Benj Arriola is the SEO Vice President at Internet Marketing Inc. (IMI) and has 15 years experience in SEO and web design and development. Benj has worked with companies all sizes from different countries including enterprise level SEO campaigns. His firm belief in thorough testing of SEO concepts in actual practice has helped him win several SEO competitions and even winning a brand new car in the 2007 SEO World Championship. Benj has spoken on SEO and other related digital marketing topics at PubCon, SMX, OMS SEMCon, MORCon in the US and other countries. Benj a former Chemist  took his BS and MS in chemistry from De La Salle University in Manila and his MBA with emphasis in Information Systems from the University of Redlands, California.

                                                                                                                                                                                                      

Strategies for Successful Content Marketing (Part 2)

Dec 4, 2013

10:00 – 10:30 am PST

brentIn Part 2 of our webinar series on “Strategies for Successful Content Marketing” we will focus on the processes necessary for consistently creating quality content, do a deep dive into how to properly promote that content, and how to measure success. Our presenters will be IMI’s Co-founder and CMO Brent Gleeson along with expert digital marketing strategists Justin Goodman and Philip Mastroiani. WATCH PART 1 NOW!

Those who attend will also gain access to our FREE eBook “The Ultimate Guide To Results Driven Content Marketing.”

WATCH RECORDING NOW

About the Presenter:

As Co-founder and CMO of IMI, Brent has 9 years of marketing experience and runs all branding and marketing initiatives as well as IMI’s team of thought leaders. Brent has spoken all over the world on topics ranging from digital marketing to leadership and entrepreneurship. Brent also regularly contributes to Forbes, Inc, and Entrepreneur. Prior to entering the digital marketing space, Brent spent 5 years as a Navy SEAL with combat deployments to Iraq and Africa.

                                                                                                                                                                                                       

Strategies for Successful Content Marketing (Part 1)

Nov 6, 2013

10:00 – 10:30 am PST

brentIn Part 1 of this webinar series on “Strategies for Successful Content Marketing” IMI’s Co-founder and CMO Brent Gleeson will do an overview of what content marketing is all about, why it is an important tool for brands and marketers in this ever changing digital landscape, and the statistics that support it. Panelists will include IMI’s VP of SEO and world renowned SEO expert, Benj Arriola, and IMI’s Social Media Director Carrie Peterson.

Those who attend will also gain access to our FREE eBook “The Ultimate Guide To Results Driven Content Marketing.” [READ MORE]

WATCH RECORDING NOW

About the Presenter:

As Co-founder and CMO of IMI, Brent has 9 years of marketing experience and runs all branding and marketing initiatives as well as IMI’s team of thought leaders. Brent has spoken all over the world on topics ranging from digital marketing to leadership and entrepreneurship. Brent also regularly contributes to Forbes, Inc, and Entrepreneur. Prior to entering the digital marketing space, Brent spent 5 years as a Navy SEAL with combat deployments to Iraq and Africa.