Option 1: BASIC PACKAGE

Initial audit of business marketing plans and objectives

  • Competitive analysis
  • Market research
  • Identification of key platforms

Robust social media strategic plan and recommendations

  • Clients receive comprehensive written plan
  • Recommended social media channels included
  • Content suggestions
  • Best practice examples
  • Campaign strategies and recommendations

Once-monthly audits over the phone

  • Discuss current marketing efforts and how social can tie-in
  • Discuss conversation monitoring of current channels
  • Q&A Session with Social Media Director and her recommendations, feedback, and ideas on channels managed by the client

Daily accessibility when needed

  • 1 hour included each month
  • $300/hr. each additional hour for Director
  • $200/hr. each additional hour for Social Media Manager/Specialist

Option 2: ENGAGEMENT PACKAGE

Initial audit of business marketing plans and objectives

  • Competitive analysis
  • Market research
  • Identification of key platforms

Robust social media strategic plan and recommendations

  • Clients receive comprehensive written plan
  • Recommended social media channels included & initial set-up
  • Content suggestions
  • Best practice examples
  • Campaign strategies and recommendations

Once-monthly audits over the phone

  • Discuss current marketing efforts and how social can tie-in
  • Discuss conversation monitoring of current channels
  • Q&A Session with Social Media Director and her recommendations, feedback, and ideas on the channels managed by the client

Daily accessibility when needed

  • 2 hours included each month
  • $300/hr. each additional hour for Director
  • $200/hr. each additional hour for Social Media Manager/Specialist

Engage with consumers in partnership with the client

  • Content creation across social channels on behalf of the client (minimum two posts per week on Facebook and twitter)
  • Represent the brand online and assist in share of voice across all platforms

Monthly reports on results and goals & recommendations

  • Trackable, measurable metrics
  • Monthly snapshot of each channel’s metrics (fans, followers, engagement analytics, views, Klout score, etc.)

Option 3: SOCIAL SUITE

Initial audit of business marketing plans and objectives

  • Competitive analysis
  • Market research
  • Identification of key platforms

Robust social media strategic plan and recommendations

  • Clients receive comprehensive written plan
  • Recommended social media channels included & initial set-up and training with IMI
  • Content suggestions
  • Best practice examples
  • Campaign strategies and recommendations

Twice-monthly audits over the phone

  • Discuss current marketing efforts and how social can tie-in
  • Discuss conversation monitoring of current channels
  • Q&A Session with Social Media Director and her recommendations, feedback, and ideas on the channels managed by the client

Daily accessibility when needed

  • 3 hours included each month
  • $300/hr. each additional hour for Director
  • $200/hr. each additional hour for Social Media Manager/Specialist

Engage with consumers in partnership with the client

  • Content creation across social channels on behalf of the client (minimum three posts per week on Facebook and twitter, 1-2 blog posts per week)
  • Represent the brand online and assist in share of voice across all platforms

Bi-monthly reports on results, goals & recommendations

  • Trackable, measurable metrics
  • Monthly snapshot of each channel’s metrics (fans, followers, engagement analytics, views, Klout score, etc.)

Option 4:  FULL SOCIAL SUITE

Initial audit of business marketing plans and objectives

  • Competitive analysis
  • Market research
  • Identification of key platforms

Robust social media strategic plan and recommendations

  • Clients receive comprehensive written plan
  • Recommended social media channels included & initial set-up and training with IMI
  • Content suggestions
  • Best practice examples
  • Campaign strategies and recommendations

Weekly audits over the phone

  • Discuss current marketing efforts and how social can tie-in
  • Discuss conversation monitoring of current channels
  • Q& A Session with Social Media Director and her recommendations, feedback, and ideas on the channels managed by the client

Daily accessibility when needed

  • 4 hours included each month
  • $300/hr. each additional hour for Director
  • $200/hr. each additional hour for Social Media Manage/Specialist

Engage with consumers on behalf of the client

  • Content creation across social channels on behalf of the client (minimum five posts per week on Facebook and twitter, 2-3 blog posts per week)
  • Represent the brand online via guidance from client

Weekly reports on results, goals & recommendations

  • Trackable, measurable metrics
  • Monthly snapshot of each channel’s metrics (fans, followers, engagement analytics, views, Klout score, etc.)

Full-service campaign execution

  • Two per year
  • Examples: Sweepstakes, Promotional campaign, live social media event, etc.
  • Full execution, implementation and analysis of campaigns
  • Work with client to establish social campaign goals and medium
  • Create, implement and execute campaign and manage during the campaign duration