The lines between most offline and online marketing and communications strategies have blurred if not vanished. A sound traditional PR strategy is an imperative aspect to a brand’s digital marketing efforts and a critical foundation for content and messaging development.
Public Relations is tossed around in meetings as a solution to problems, but successful PR is more of an offensive strategy to keep your customers informed and continually engaged. The best defense is a good offense, so they say. By developing an effective communication strategy, IMI helps provide your customers solid information to base their decisions; giving them specific directives to act on and keep them coming back to your company as a repeat customer.
About Our Public Relations Services
“Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – Public Relations Society of America
Mission: To create a positive impact on our clients’ audience by providing effective, strategic communications.
Vision: To create awareness and action in our clients’ audience through targeted messaging, storytelling and engagement.
What does that mean for IMI clients?
Our PR team works with clients to develop a communications strategy to achieve specific goals. We engage an audience – on behalf of our clients – to communicate, educate, to create an opportunity or conversion to the clients’ key messages. IMI believes that PR is a daily opportunity to interact with clients’ customers. As part of that communications strategy, we work with other facets of the IMI team to ensure that all of the channels are working to their fullest potential – Social Media, SEO, Email, and Content Marketing.
Public relations covers a vast array of communications activities including:
Communications strategy. Our PR team will work with you to develop a comprehensive strategy for targeting the right audience. This will often incorporate other digital marketing channels like Social Media, SEO & Email.
Internal or external communications audit. The audit is a critical early stage element to any PR or marketing strategy. Our team will uncover what has or hasn’t worked in the past and apply that data to how we develop the strategy moving forward. We will also perform a competitive analysis in order to keep an eye on the competition.
Crisis communications. When necessary, we can also implement crisis communications tactics as a reactionary measure to a negative situation or any negative content regarding your brand.
Reputation management. IMI’s PR team can constantly monitor how you are being portrayed in the media and online and work to maintain a positive presence in digital, print, and other media outlets. Online reputation management (ORM) will also incorporate elements of SEO, Social Media, and Content Marketing.
Internal communications. This can also be referred to as Employee Communications and is put in place to assist your best assets in understanding the company’s mission, vision, values, and purpose for existence, and most importantly how their role matters to company success.
Media relations and outreach. IMI’s PR team can perform all aspects of traditional media relations and outreach including print, radio and broadcast, digital media, bloggers, social media influencers, and citizen journalists.
Event planning and management. We can target specific press and event opportunities such as conferences and tradeshows to leverage optimal coverage of your company. This will include any necessary creative development and on-site management for offline events, tradeshows, conferences, and influencer events.
Media training. We also offer a program to assist executives in how to navigate the journalist’s questions and ensure consistency in brand messaging.
Content development. Content is one of our specialties. IMI can provide content ranging from media kit (press release, media alerts, biography, etc.) to online (blogs, contributed stories, website content, etc.) as well as traditional content.
Thought leader outreach. We develop strategies to position your executive team as industry leaders through contributed content development, speaker’s bureaus, event presentations, speaking engagements and more. We practice what we preach and regularly contribute to major online publications and speak at conferences and events all over the world.