Display Advertising and Media Buying

Internet Marketing Inc. designs and executes display advertising campaigns that deliver exposure, traffic and conversions. Whether your objective is to generate leads, sell products or simply expose your brand, the IMI Display Advertising team uses our unique strategic methodologies to identify the most effective combination of websites and ad networks to accomplish your goals. Once identified, IMI leads extensive negotiations to obtain the best pricing possible, ensuring that client ROI objectives are achieved.

We have all the resources you need to take your display campaigns from concept to implementation including creative designers, ad copy and messaging specialists, and multi-channel attribution analytics experts. Our analytics and technology platforms help us track every penny you spend on display ads in order to meet and exceed your return on ad spend goals.

Once our client campaigns are launched IMI utilizes robust analytics packages and A/B testing to consistently monitor and optimize banner performance.  We have a powerful creative team that is skilled in designing conversion friendly rich media with fast turn-around times.   We also implement DoubleClick DART ad serving technology to provide third party verification of traffic, centralized reporting, and creative management.

Display Advertising and Media Buying

Once our client campaigns are launched IMI utilizes robust analytics packages and A/B testing to consistently monitor and optimize banner performance.  We have a powerful creative team that is skilled in designing conversion friendly rich media with fast turn-around times.   We also implement DoubleClick DART ad serving technology to provide third party verification of traffic, centralized reporting, and creative management.

Multi-Attribution Analytics for Display

At IMI, we take your Display ad campaigns to the next level by using sophisticated multi-attribution analytics to determine which media elements are contributing to the eventual conversions.  Our attribution platform, through proprietary fingerprinting technology, has the ability to track a user indefinitely and across multiple machines.  We know when they were initially introduced to your brand, how they have navigated to the site since that initial introduction, and which media contributed to the conversions.

Ad Networks and Direct Buys

After an in-depth discovery process and extensive market research, IMI will identify the best websites and ad networks to use for each campaign.  Within the websites we can determine whether to use a “run of site” strategy or identify specific channels within the sites to target.  We also use networks that have retargeting capabilities within the network.

Retargeting

IMI also offers retargeting which is a powerful way to remarket to users that have already visited your website.  IMI’s retargeting partners have the most robust networks and solid reporting capabilities. Read More…

Glossary of Digital Media Terms

We have provided some important digital media terms to further explain how we approach this important service. Click on the link to review a list of important digital media terms and definitions. Read More…

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