Web Design & Development

The foundation of any successful digital marketing campaign lies in the ability to convert traffic into conversions. Driving traffic to well-optimized websites and landing pages is the first step towards channeling leads through the conversion funnel. The best websites include a unique blend of creative design and conversion rate optimization best practices. This applies to both B2B and B2C websites and is critical for generating a positive return on ad spend and properly communicating your brand message.

IMI’s Design and Development department has decades of combined experience creating websites of all kinds. We have the ability to produce custom websites using the latest technology or work hand in hand with your development team to improve existing platforms. Contact us today and let us perform a complimentary audit of your important web assets.

Web Design & Development

Best Practices for Website Design and Development

Your website and landing pages are the most important platforms for reflecting your brand image and capturing new potential clients, customers, and business relationships.  Your web pages must have the ability to inform and engage visitors while enticing them to take specific “actions”.  People visit your website for a reason especially if you are spending valuable time and resources directing them there. Read More…

Conversion Optimization

Simply put, Conversion Optimization is the process of taking your current site usability and improving the site’s ability to convert. From eCommerce to lead generation websites, conversion optimization is useful for both B2B and B2C markets. Read More…

Website Design & Development Terms

We have provided some web design and development terms and definitions to help you better understand our service offers. Read More…

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