Conversion Optimization FAQs

When is the best time to test?

Conversion Optimization testing can be done at any time, whether you’re in the development process, have just completed the process or are about to start the development process. Whether you are prototyping a new website design or revamping an old one conversion optimization can provide you with a wealth of information that will be invaluable to the development process.

How often should we test?

Conversion Optimization is a CONTINUOUS process. While we break this down into “sprints” to build credibility and trust, conversion optimization is not a ‘job is done’ process. If you are committed to delivering a quality product that is easy to navigate and continues to meet your customer’s ever changing needs, then you should be continually adapting your site(s).

How long does Conversion Optimization take?

This is almost completely dependent on what we are testing and the statistical significance required. Average sprints last two to six (2-6) weeks with research lasting up to one month. Minimum campaign runs are for three months, but six month runs are the average.

How much does Conversion Optimization cost?

Conversion Optimization pricing can vary based on services provided. Please contact us for pricing options as there is a package for every client’s needs!

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