Wednesday, April 2nd
10:00 – 10:30 AM PST
The overall performance of any digital marketing campaign is going to come down to this: the ability to convert traffic into conversions that drive your business forward. Without it, you are flying blind and potentially wasting tons of money. Conversion rate optimization comes down to testing your web pages’ ability to foster the desired action you need your users to take.
In this webinar IMI will show you:
- What conversion optimization is, and more importantly what it isn’t
- Defining traffic segments & conversion goals that mesh with your business
- The Do’s & Don’ts of A/B & Multivariate testing
About the Presenter:
As web development manager Jared Wooden oversees all of IMI’s web design and development operations, including our conversion rate optimization services.With 6 years of interactive expertise under his belt, Jared is committed to following the latest trends in web design and CRO and is extremely focused on producing websites for our clients that truly perform. He strongly believes that the foundation for a great website is a passionate, well-informed team and an eager client.
NOTE: By registering for this Webinar, I acknowledge that IMI will send me emails regarding this webinar and upcoming events and content.