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[WEBINAR] Defining PPC Success Metrics That Align With Your Customers’ Path To Purchase

March 5, 2014 @ 10:00 am - 10:30 am

Justin.jpgIn Part 1, IMI discussed how tracking and attribution can affect how you optimize you PPC campaigns,as well as how a focus on lifetime value can shift your success metrics.

In Part 2, we’re going to discuss what steps need to be taken to “Define Success Metrics That Align With Your Customers Path To Purchase.”

The content will include:

1. How to Properly Define Steps To Conversions
2. How PPC Campaigns Assist In Achievement Of Those Steps
3. Defining Goals To Measure Those PPC Campaigns

Details

Date:
March 5, 2014
Time:
10:00 am - 10:30 am
Event Category:
Website:
https://www1.gotomeeting.com/register/681926113

Organizer

Brent Gleeson
Phone:
6196065155
Email:
brent@internetmarketinginc.com

Venue

IMI Webinar
10620 Treena Street
San Diego, 92131
+ Google Map
Phone:
6196065155