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Smart Travel Analytics North America 2014
February 11, 2014 @ 2:00 pm - 3:00 pm
USE DATA ANALYTICS TO GET THE BEST RETURN ON YOUR MARKETING SPEND
- Implement a data driven SEO strategy for higher ad position, better conversion rates, higher ROIs, and lower cost per click
- Use attribution wisely for accurate media spending in 2014
- Only buy the media that works: track visitor behavior and every dollar spent
- Measure and track behavior to improve your mobile website or application and use it to engage with customers
- Time your marketing mix for maximum return using attribution and reservation data
Justin Goodman, Senior Digital Analyst, Internet Marketing Inc.
Barbara Pezzi, Director Analytics & Search, Fairmont Raffles Hotels International
Jonathan Isernhagen, Director, Marketing Analysis, Travelocity
David Schmitt, Director – Performance Strategy & Planning, IHG