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Smart Travel Analytics North America 2014

February 11 @ 2:00 pm - 3:00 pm

USE DATA ANALYTICS TO GET THE BEST RETURN ON YOUR MARKETING SPEND

JustinGoodmanThis panel discussion will cover:

  • Implement a data driven SEO strategy for higher ad position, better conversion rates, higher ROIs, and lower cost per click
  • Use attribution wisely for accurate media spending in 2014
  • Only buy the media that works: track visitor behavior and every dollar spent
  • Measure and track behavior to improve your mobile website or application and use it to engage with customers
  • Time your marketing mix for maximum return using attribution and reservation data

Panelists Include:

Justin Goodman, Senior Digital Analyst, Internet Marketing Inc.

Barbara Pezzi, Director Analytics & Search, Fairmont Raffles Hotels International

Jonathan Isernhagen, Director, Marketing Analysis, Travelocity

David Schmitt, Director – Performance Strategy & Planning, IHG

Venue

The New Yorker Hotel
Phone:
6196065155
481 8th Ave, New York, NY , 10001 United States
+ Google Map
Website:
http://events.eyefortravel.com/smart-travel-analytics-north-america/index.php