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Email Marketing is defined as a form of direct marketing using electronic mail to enhance a merchant's relationship with customers thru brand
loyalty and incentive programs. Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base. Email Marketing should be an essential online marketing tactic for all
e-commerce, lead generation, or information websites.

Email Marketing Solutions

The Internet Marketing Inc. offers a variety of email marketing solutions and services to help support your business including the following:

• Email Marketing Consultation
• Email Database Integration with your e-commerce platform or website form
• Email Database Maintenance and Management
• General Email Marketing Campaign Management
• Creation and Management of Customer Loyalty Programs
• Email Template Design
• Campaign Reporting
• Landing Page Design and Programming
• Client Training

Did you Know?

The number of marketing emails sent by U.S. retailers and wholesalers this year will hit 158 billion and grow 63% to 258 billion in 2013. - Forrester's US Email Marketing Volume Forecast (2008)

44% of email users said email inspired at least one online purchase and 41% said it prompted at least one offline purchase. " Jupiter Research's The Social and Portable Inbox (2008)

59% of online customers routinely block images from emails." Marketing Sherpa (2007)

How it works:

• Building/Designing Creative
• Managing Lists
• Sending Emails
• Tracking Campaigns

The Advantages:

• Reaching a broad audience at relatively low cost
• Less expensive than direct mail or printed newsletters (also think GREEN)
• Exact ROI can be tracked
• Short delivery time
• Detailed analytics
• Used to effectively generate repeat business and retarget customers
• Over half of Internet users check or send email on any given day
• Automated email communication is very effective to generate repeat site visits
• Again, think GREEN