Digital Display Advertising
Internet Marketing Inc. executes display advertising campaigns that deliver exposure, traffic and conversions. Whether your objective is to generate leads, sell products or simply expose your brand, the IMI Display Advertising Team uses our unique strategic methodologies to identify the most effective combination of websites and/or ad networks to accomplish your goals. Once identified, IMI leads extensive negotiations to obtain the best pricing possible, ensuring that client ROI objectives are achieved.
Once our client campaigns are launched IMI utilizes robust analytics packages and A/B testing to consistently monitor and optimize banner performance. We have a powerful creative team that is skilled in designing conversion friendly rich media with fast turn-around times. We also implement DoubleClick DART ad serving technology to provide third party verification of traffic, centralized reporting, and creative management.
Multi-Attribution Analytics for Display
At IMI, we take your Display ad campaigns to the next level by using sophisticated multi-attribution analytics to determine which media elements are contributing to the eventual conversions. Our attribution platform, through proprietary fingerprinting technology, has the ability to track a user indefinitely and across multiple machines. We know when they were initially introduced to your brand, how they have navigated to the site since that initial introduction, and which media contributed to the conversions.
Ad Networks and Direct Buys
After an in-depth discovery process and extensive market research, IMI will identify the best websites and ad networks to use for each campaign. Within the websites we can determine whether to use a “run of site” strategy or identify specific channels within the sites to target. We also use networks that have retargeting capabilities within the network.
IMI also offers retargeting which is a powerful way to remarket to users that have already visited your website. IMI’s retargeting partners have the most robust networks and solid reporting capabilities. Learn more about our retargeting services >>
Glossary of Digital Media Terms
Click on the link below to review a list of important digital media terms and definitions.