Website Optimization Summit – Key Takeaways

Website Optimization Summit – Key Takeaways

The Summit This summer, MECLABS hosted their 4th annual Web Optimization Summit. MECLABS is a marketing research firm which originally focused on traditional marketing methods, and then later shifted their expertise to their digital marketing sector. The firm is known …

8 Must Haves For Every E-Commerce Site

8 Must Haves For Every E-Commerce Site

Electronic Commerce, commonly referred to as E-Commerce, has beginnings that date back to the early 1970’s. While most people think that E-Commerce is simply transactions conducted over the Internet, in reality it’s the buying and selling of products and services …

Is Traditional Brand Marketing Dead?

Is Traditional Brand Marketing Dead?

Typically when people think of Brand Marketing, the debate that follows is traditional vs. digital. Although digital has become more popular, companies should not stop traditional marketing completely. With dwindling marketing budgets and focus on tracking “Return On Investment” (ROI), …

Identifying and Fixing Your Worst Landing Pages

Identifying and Fixing Your Worst Landing Pages

Identifying and fixing your weaker landing pages is a key aspect in getting profitability from your advertisements. No matter how much spending is put toward advertising and back links to your landing page, without an effective and relevant landing page …