5 Questions to Consider When Measuring KPIs

5 Questions to Consider When Measuring KPIs

When measuring your company’s key performance indicators, which important metrics should you really be looking for? Unfortunately, some business owners are focused on the singular concept of “sell more stuff” tunnel vision, where there is little concern over the key …

How Mobile Is Changing In-Store Marketing

How Mobile Is Changing In-Store Marketing

Shoppers are in control in the digital age. They are experienced and savvy, using their mobile devices to research, compare prices, find discounts, read reviews, and ask their social networks to help guide them on their path to purchase. Now …

The KPI That Will Make A Difference

The KPI That Will Make A Difference

The Answer Isn’t Engagement What do marketers say are their biggest pain points? Proving ROI, having the best technology, discovering talent, producing engaging content, the list goes on. Although these challenges are inevitably goals that ride on the company’s success, …

[Case Study] The Million Dollar Quiz

[Case Study] The Million Dollar Quiz

Zenni Optical had a problem. They wanted to improve brand awareness, increase organic traffic to their site and most importantly, increase online sales. IMI had the solution: an interactive quiz that introduced a new audience to the brand, drove people …

Data-Driven Content In Practice

Data-Driven Content In Practice

I’ve been pushing the “data-driven” content idea for almost three years at this point.  Everyone I talk to agrees that it is great “in theory.” But “in practice”? They remark how it is still a foreign concept. Then they usually …