Search Engine Optimization + Content Marketing 
We've driven a 90% increase in overall
branded and non-branded traffic!

Palms Casino Resort

Background

Palms Casino Resort was seeking to improve organic rankings by engaging an agency for an advanced approach to on-page and off-page SEO strategy. Palms issued an RFP to six agencies across the country. After a lengthy and detailed presentation, Palms chose IMI even before meeting with several of the other agencies.

Palms chose IMI for the following reasons:

  • Technical knowledge of SEO and overall digital marketing
  • In-depth audit and data analysis identifying opportunities
  • Transparent communication
  • Presentation style

Goal

Increase revenue from online bookings based on a revamped SEO strategy, targeted paid search campaigns, and creative content marketing.

Strategy

Palms need a completely revamped SEO strategy to increase visibility in the search engines for target keywords and increase revenue from online bookings via branded and non-branded organic traffic. The strategy included:

  • Full keyword strategy
  • SEO diagnostics and on-page SEO implementation
  • Complete blog management
  • Google + local optimization
  • Off-page strategy include content creation and marketing, guest blogging, and hub page creation
  • Web security to prevent hacking
Palms Casino Resort

Results

The initial results for SEO have been outstanding. In just one month the positive results include:

  • Total traffic increased 90.30%
  • Hotel branded traffic increased 48%
  • Non-branded organic traffic increased 30.88%
  • 3 new blog posts generating 500 new visitors

*Note: Palms is now using IMI for all Paid Search efforts as well.

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