Search Engine Optimization + Content Marketing
We've driven a 90% increase in overall
branded and non-branded traffic!
Palms Casino Resort was seeking to improve organic rankings by engaging an agency for an advanced approach to on-page and off-page SEO strategy. Palms issued an RFP to six agencies across the country. After a lengthy and detailed presentation, Palms chose IMI even before meeting with several of the other agencies.
Palms chose IMI for the following reasons:
- Technical knowledge of SEO and overall digital marketing
- In-depth audit and data analysis identifying opportunities
- Transparent communication
- Presentation style
Increase revenue from online bookings based on a revamped SEO strategy, targeted paid search campaigns, and creative content marketing.
Palms need a completely revamped SEO strategy to increase visibility in the search engines for target keywords and increase revenue from online bookings via branded and non-branded organic traffic. The strategy included:
- Full keyword strategy
- SEO diagnostics and on-page SEO implementation
- Complete blog management
- Google + local optimization
- Off-page strategy include content creation and marketing, guest blogging, and hub page creation
- Web security to prevent hacking
The initial results for SEO have been outstanding. In just one month the positive results include:
- Total traffic increased 90.30%
- Hotel branded traffic increased 48%
- Non-branded organic traffic increased 30.88%
- 3 new blog posts generating 500 new visitors
*Note: Palms is now using IMI for all Paid Search efforts as well.