Content Marketing Strategy Lands
National Pen a #1 Google Ranking

National Pen SEO & Content Marketing


National Pen manufactures and assembles personalized promotional products, offering high quality factory-direct pricing for pens, key chains, calendars, mugs, tote bags & more. National Pen came to IMI wanting to improve their organic SEO rankings and traffic in order to increase revenue from online sales, as well as improve their long term link building through content marketing efforts.


The goals of the SEO and content marketing campaign were to increase organic traffic to their website and increase organic traffic revenue by improving keyword rankings by expand their external link profile from relevant and authoritative websites.


  • Target small to medium-sized businesses and individuals in need of promotional products.
  • Perform a detailed technical SEO audit utilizing keyword research and on-site analysis to optimize their website.
  • Develop new copy for category and product pages on a monthly basis.
  • Execute off page efforts including link profile analysis for healthy and toxic external links.
  • Create branded content marketing pieces including infographics and articles to increase authoritative links back to the website and boost engagement through social media.
National Pen SEO & Content Marketing


  • Buzz-Feed-VideoOrganic traffic and revenue had a considerable increase year over year.
  • Ranked 1st on Google for ultra-competitive keywords.
  • First infographic was ranked 1st on with over 759K views and was made into a Buzzfeed video which was then linked to MSN’s homepage slider.
  • The infographic landing page was the 3rd highest organic landing page for
  • The second infographic was translated into both Chinese and French.
  • Organic traffic continues to sky rocket and IMI continues to see consistent ranking improvement.

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