Search Engine Optimization 
Our ongoing SEO strategies
have resulted in an 82% increase in non-branded
organic traffic.

Lincoln Property Company

Background

Lincoln Property Company is one of the largest and most respected diversified real estate service firms in the country. The full-service company offers real estate services including development, acquisition, asset management, property management and leasing services.

Although well known in real estate circles, Lincoln approached IMI to help it increase its visibility on the web. All of their 300 + apartment communities have their own websites, but the company had a goal of increasing apartment rentals through their national website www.lincolnapts.com

Goal

Increase traffic to nationally focused website to increase occupancy rates for hundreds of apartment communities across the nation.

Strategy

Improve organic SEO rankings for thousands of non-branded apartment related keywords.  These are highly competitive keywords so IMI developed a creative long term plan that included technical on-page SEO improvements, a broad ongoing off-page  effort, content development, and blogging strategy.

Lincoln Property Company

Results

Lincoln has been a valued partner of IMI for over four years and the results have been amazing. Our award winning SEO team’s ongoing effort and creative approach has generated the following results:

  • Increased non-branded traffic by 82%
  • Increased overall organic traffic by 36%
  • The website now ranks for more than 3600 keywords in the top 20 in Google

“We have been in partnership with IMI for years now and seen amazing success with our SEO efforts. The team is creative, responsive, transparent, and highly dedicated to our success. IMI’s Co-founder and CMO Brent Gleeson even comes out to our annual meetings to present new digital marketing trends and strategies free of charge! We could be happier with our relationship with IMI and high recommend them to anyone and everyone wishing to improve their SEO strategies.”

− Jennifer Staciokas, VP Marketing & Training

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