Content Marketing + Blogger and PR Outreach
Our strategies resulted in a
dramatic increase in revenue
from improved organic rankings
and direct traffic!
Belkin needed to improve organic rankings for specific product pages in order to improve sales revenue through search. Before hiring IMI, Belkin had relied primarily on traditional PR and reseller partnerships to move products. They realized it was time to invest more heavily in digital marketing strategies and needed an agency partner with a sophisticated data-driven approach.
Belkin hired IMI over other agencies because we exhibited an expert level of understanding in search, SEO implementation, and strategic content marketing recommendations.
Improve organic search rankings for the landing page for a new product: The Ultimate Keyboard Case for iPad. The page had no solid rankings nor significant traffic from organic search. Most importantly, Belkin needed to engage customers earlier in the sales funnel.
IMI determined that the most effective way to quickly improve natural rankings that would last was through an aggressive Content Marketing effort. Our strategy included:
- Extensive discovery and marketing research
- Competitive analysis
- Content creation and consulting for copy, videos, and press releases
- Blogger and PR outreach
- Content distribution strategy
- Landing page development and optimization
- Conversion rate optimization
- SEO keyword research and recommendations
The results from the content marketing strategy include:
- Significant blogger/journalist participation with articles, reviews, and links to the product page
- Multiple #1 and #2 rankings for target keywords
- Dramatic increases in revenue generate by product sales as a direct result of traffic