Paid Media Strategy + Analytics Implementation
Our strategies decreased
cost per conversion by 50%!

APMEX

Background

APMEX is one of the largest online retailers of precious metals in the U.S. They specialize in selling Gold, Silver, Platinum, and Palladium in the form of coins, bars, and rounds. They offer over 8,000 products on their website including bullion and collectibles.

Goal

Continue to be the leading online retailer in the precious metals space by driving new customers to their website while maintaining a cost per conversion (CTA) under $150.

Strategy

  • Conduct A/B split tests on different pieces of ad copy, at different times of day, and for geo locations.
  • Test 3rd party vendors for Paid Search.
  • Automate a Google script to the price of gold so if the price moved more than $20/oz it would activate certain campaigns automatically.
  • Incorporate dynamic pricing in the ads so the prospective buyer could see the price before clicking.
APMEX

Results

We were able to decrease their CPA by 50%! It was the lowest CPA in 15 months, going from $200 to under $100 for every new conversion.

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