Paid Media + Remarketing Strategies
Resulted in a 900% ROI

Anthony Robbins

Background

For 30 years, Anthony Robbins has been one of the most well-respected life coaches and motivational speakers in the world. He has inspired presidents and celebrities as well as improved the lives of people across the globe. His companies generate revenue through his events, speaking engagements, retreats, and product sales.

Goal

  • To use PPC and optimized landing pages to increase sales through online channels
  • To use retargeting to increase return conversion through the website

Strategy

Their primary revenue drivers are high priced events, speaking engagements, and retreats. Therefore, normal search engine optimization was not going to be the best solution. They needed aggressive 60 to 90 day pushes for selling tickets and event retreat packages online. With a limited budget, IMI created a strategy using optimized landing pages, aggressive PPC, and display banners for retargeting.

The IMI team performed in-depth research, performed competitive analysis and reviewed the performance of previous in-house PPC campaigns.

The challenge was that each PPC campaign was to be targeted for a very specific event and each had to be created and launched quickly along with well optimized landing pages to ensure high Quality scores and conversions. The full strategy included the following:

  • LANDING PAGE DESIGN
  • PAY PER CLICK ADVERTISING
  • DISPLAY BANNER DESIGN
  • BEHAVIORAL RETARGETING
Anthony Robbins

Results

  • Gained the highest sales volume in the history of his BREAKTHROUGH event –> $100,000 in revenue from a $10,000 investment.

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