Ritz Carlton
Internet Marketing Inc. was hired to perform Internet marketing services and online media buying for a new luxury master planned development by Ritz Carlton called Quivira (Cabo San Lucas). The goal of the project was to generate greater awareness among American investors and second home buyers. The marketing plan was also designed to reach out to tourists the frequently visit Cabo San Lucas.
The Solution
Internet Marketing Inc. designed and implemented an online marketing strategy designed to meet client goals and budget. The services provided included:
- Website Design
- Search Engine Optimization
- Social Media
- Email Marketing
- Online Media Buying
The Result
Search Engine Optimization (6 month campaign)
Increase in Unique Visitors: 21%
Most Important Keyword Ranking: “Luxury real estate Los Cabos”
#1 in Google out of 1,100,000 competing pages
The increases are due primarily to dramatic shifts for major keywords to page one of Google.
Social Media (6 month campaign)
Internet Marketing Inc. design an social media strategy around LUXURY social networks.
Example Result During Campaign: A Small World Luxury Network
- IMI developed a profile and gained user following
- IMI posted a comment on ASmallWorld.net about the new homes for sale
- The comment spurred multiple inquiries from investment groups and buyers
- The leads were sent to the client
- Interested investors flew from Europe to Mexico to visit the property
