New Condos Online
Internet Marketing Inc. was hiried by NewCondosOnline.com after many poor experiences with SEO firms. After an in-depth analysis, Internet Marketing Inc. uncovered many penalties and errors that were keeping the website out of the rankings.
The company had been forced to spend over $1 million is Google and Yahoo PPC campaigns to drive the volume of traffic needed to sustain their advertising model. NCO needed a pwerful SEO campaign applied to the large website (250,000 pages) in a very competitive online industry (global real estate).
The Solution
Internet Marketing Inc. rebuilt the site’s SEO architecture and performed the following functions:
- Addressed cononicalization issues and duplicate pages
- Removed duplicate content
- Removed bad inbound links and restructured the link building strategy
- Added fresh content to all pages
- Integrated a WordPress blog
- Applied all best practices and continue to increase rankings and traffic
The Result
In 2009, PPC spend brought down to $100,000 due to increase of natural rankings
Savings = $1.1 million
Conversion increase of 35% (organic brings higher quality leads)
