Heavenly Greens
Heavenly Greens, Northern California’s premier FieldTurf distributor, hired Internet Marketing Inc. to implement a Search Engine Optimization (SEO) campaign for their website. The company needed to drastically improve website traffic and conversion rates through organic search engine traffic.
The Problem
The website had good history and some minimal SEO practices had been performed previously. Best practices were not applied and rankings were not improving.
The Solution
Internet Marketing Inc. ran an in depth analysis of the website prior to launching the campaign. The campaign began with a business analysis and keyword discovery/research. Once the keyword research was completed, a keyword assignment was developed for the title tags, URL rewrites, and meta descriptions.
The campaign has included extensive link building and content development as well as ongoing website maintenance to ensure that the platform is optimal for SEO. The results have been fantastic.
The Result
The year over year result was doubled traffic, doubled click through rates and tripled call volume!
| 2008 | 2009 | |
| Monthly Unique Visitors | 20,900 | 43,654 |
| Conversions | 1,279 | 4,721 |
| Calls | 1,279 | 4,721 |













