Recent Integrated Online Marketing Case Studies
Client: Couples Resorts
Industry: Hotel & Resort
Services: Social Media and Email Marketing
Case Study Term: December 2011 – January 2012
Background: Couples Resorts is comprised of four all-inclusive Jamaican properties in the beautiful Caribbean. Relatively new to the online marketing space, they elicited the help of Internet Marketing Inc. to take them to the next level through SEO, PPC, Display, and more specifically in this case study, Social Media. Read More>>
Using Creative Search Engine Marketing and Social Media to Help Build the Fastest Growing Private Company in the Country
Client: Ambit Energy
Industry: Energy
Services: SEO, PPC, Social Media, ORM
Case Study Term: October 2010 – April 2011
Background: Ambit Energy was rated the fastest growing private company in the United States by Inc. 500 in 2010. Ambit Energy is a retail energy provider in deregulated states such as Texas, Illinois, Pennsylvania, and New York. Sales had primarily been fostered by outside independent sales consultants but Ambit had a goal of increasing higher margin sales through their website and call center. Seeking to take advantage of the momentum driven by the PR from the Inc. 500 recognition, Ambit set out to find a new online marketing agency. READ MORE>>
DOWNLOAD CASE STUDY: Integrated Online Marketing Case Study – Ambit Energy
Using SEO Diagnostics and Development to Increase Longtail Keyword Expansion and Rankings
Client: Lincoln Property Company
Industry: Apartment Property Management
Services: SEO Website Diagnostics, SEO Web Development, SEO
Case Study Term: January 2010 – April 2011
Background: Lincoln Property Company (LPC) is one of the largest apartment property management companies in the country. Their website serves as the primary online resource for current and potential residents. They needed to drastically improve organic rankings and increase traffic to the site. LPC wanted to rank on page one for highly competitive “apartment” related keywords. After interviewing several Internet marketing agencies, LPC hired IMI due to our extensive experience and proven results in SEO. READ MORE>>
DOWNLOAD CASE STUDY: SEO Case Study – Lincoln Property Company
How PPC and Optimized Landing Pages Improve Event Promotions and Sales
Client: Anthony Robbins
Industry: Motivational Speaking and Coaching
Services: PPC, Landing Page Design and Optimization
Case Study Term: April 2010 – April 2011
Background: For 30 years, Anthony Robbins has been one of the most well-respected life coaches and motivational speakers in the world. He has inspired presidents and celebrities as well as improved the lives of people across the globe. His companies generate revenue through his events, speaking engagements, and retreats, as well as through product sales. READ MORE>>
DOWNLOAD CASE STUDY: PPC Case Study – Anthony Robbins
How SEO Consulting Quadrupled Traffic for the Largest Online Retailer of Running Shoes
Client: Road Runner Sports
Industry: E-commerce, Running Shoes
Services: SEO Diagnostic Analysis, SEO Consulting
Case Study Term: January 2010 – July 2010
Background: Road Runner Sports was seeking to improve organic SEO rankings and traffic in order to increase revenue from online sales on their website (www.roadrunnersports.com). The company was looking for a firm experienced in SEO consulting and working with an in-house development team. After a formal RFP process, Internet Marketing Inc. was selected based on expertise, presentation, and competitive pricing. READ MORE>>
DOWNLOAD CASE STUDY: SEO Consulting Case Study – Road Runner Sports
How New Websites Can Achieve Rapid SEO Success Even in Highly Competitive Industries
Client: United Furniture Industries/Simmons
Industry: Furniture
Services: Website Design and Development, SEO
Case Study Term: December 2009 – April 2011
Background: For 135 years Simmons Bedding Company has been a global leader in bedding products. United Furniture Industries (UFI) is the exclusive US manufacturer of Simmons Upholstery. UFI hired IMI to build a new website and expand their presence on the web. IMI began building the new website in late 2009, launched in mid 2010 and has been performing exceptional Search Engine Optimization ever since. READ MORE>>
DOWNLOAD CASE STUDY: Web Dev & SEO Case Study – United Furniture Industries
How Landing Page Optimization Increases PPC Conversions
Client: A Garage Door Services Company
Industry: Garage door repair, new garage doors, parts/services
Services: PPC, Landing Page Design and Optimization
Case Study Term: March 2011 - Sept 2011
Background: This IMI client is one of the leading garage door services companies in the country. The client engaged IMI to perform a complete diagnostic analysis of their existing online marketing campaigns, and to optimize and improve those efforts. IMI was hired to perform Website Design, Landing Page Design, SEO, and PPC. The website and landing pages are broken down by the company’s regional locations , each generating traffic from geo-targeted PPC. This Case Study provides a before and after snapshot of how an improved landing page design drastically increased PPC conversions. READ MORE>>
DOWNLOAD CASE STUDY: PPC Landing Page Conversions Case Study – A Garage Door Services Company
How Social Media Engagement Improves Customer Service and Travel Bookings
Client: Oceania Cruises
Industry: Travel
Services: Social Media Planning and Consulting
Case Study Term: September 2009 – June 2010
Background: Oceania Cruises is one of the premier luxury cruise lines in the world specializing in serving experienced and savvy travelers. Oceania hired Internet Marketing Inc. to build a social media plan and provide guidance and consulting along the way. A large portion of Oceania’s business is driven by travel agents who pursue their own methods of marketing and social media engagement. The company also had many Facebook pages and groups that we not controlled at a corporate level. They need a consolidated approach and guidelines for success moving forward. READ MORE>>
DOWNLOAD CASE STUDY: Social Media Case Study – Oceania Cruises
Why it is Crucial to Start SEO During the Development of a New Website So You Can Hit the Ground Running
Client: Institute for Specialized Medicine
Industry: Medical
Services: SEO Website Development Consulting, SEO
Background: The Institute for Specialized Medicine (IFSMED) is one of the leading clinics in the country for diagnosing and providing integrated care for arthritis and autoimmune disease. In late 2009, IFSMED put an RFP out to 10 of the top agencies in the country. IMI was one of those agencies. IMI was awarded the contract based on our creative strategy, technical sophistication, and experienced team members. IFSMED was essentially rebranding, launching a new website, and expanding into new services and product verticals. IFSMED needed a newly designed and developed website followed by extensive online marketing. IMI developed a phased out strategy that made sense and controlled costs. READ MORE>>
DOWNLOAD CASE STUDY: Simultaneous Web Dev & SEO Case Study – IFSMED
