YouTube: How It Opens Land of Opportunity in Social Media

With so many social platforms now on the popularity rise, how do we know which one will offer our brand the most engagement? Some may say Facebook due to its 901 million users, or maybe Pinterest for its lucrative, exponential growth in just a few months. But when you have a platform that gives users the ability to watch footage ranging from a music video to one of America’s funniest home videos, YouTube can definitely stir up a lot of attention.  Social media marketing has grown tremendously in just the past year, so let’s dig a little deeper as to how internet marketers can utilize YouTube specifically for marketing their brand.

Produced by TechWelkin, the infographic below informs us of the latest YouTube facts and statistics. Here are some key takeaways I have derived:

  • YouTube is the 3rd most viewed website after Google (#1) and Facebook (#2)
  • More than 1 trillion views took place in 2011 (that’s 140 views for each person on earth!)
  • The equivalent of 500 years of YouTube videos are watched every day on Facebook
  • 700 YouTube videos are also shared on Twitter every minute
  • Each week 100 million people either like, share, or comment on YouTube
  • More than 50% of videos are rated/commented upon by the users

Based on these statistics we can conclude that YouTube has the ability to create awareness about a brand/topic on a global platform. Therefore, it is vital that your company create a YouTube channel and post videos that are both informational and more importantly, as entertaining as you can make them. In a world where three billion hours of video are watched monthly, we can no longer ignore that YouTube could be the next best way to advertise over television ads. What do you think about the popularity of YouTube and how is your business using the platform to market your products/services to consumers?

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