As we say hello to warmer weather for springtime, we say goodbye to the first quarter of 2013. For those of us working in social media, we’ve been on our toes keeping up with all the latest updates Facebook and Google have rolled out to us in past three months. Get ready, we’re about to recap the biggest announcements in social media marketing so far this year.
Facebook announced three big updates in Q1:
- Graph Search [Beta ] – January 15th, 2013
- New Looks for News Feed – March 7th, 2013
- Improvements to Timeline – March 13th, 2013
Facebook Graph Search was created, “to make the world more open and connected,” according to Facebook. This differs greatly from a web search in the sense that users won’t be searching by keywords, but rather by combining phrases. For example, you could do a search for a “Pages liked by fans of Internet Marketing Inc.” (See below) to help you find other pages that interests your fans. Take this a step further and start sharing articles from those pages as your brand page and you’ll become even more popular with your fans. Get on the waitlist for Facebook Graph Search today!
As an attempt to reduce clutter and focus more on stories from people you care about, Facebook created new news feeds for users to explore. Users can choose from all friends, photos, music, and following (where brand page posts lie); with bigger and more vibrant photos. You’ll also experience the same look and feel across all devices (see right). Get Facebook’s new news feed today!
The most recent announcement from Facebook relates to a new timeline design that helps users express what’s important to them. Instead of scrolling down the timeline, reading from left to right, the left side will showcase a more detailed about me section, followed by apps you choose to feature. Facebook gives the following example, “If you’re an avid reader, you can keep track of the books you want to read or add more with Goodreads” (see right). The right side of the timeline is where your posts and posts from friends will be displayed. Facebook is continuing to roll out the new timeline to personal pages in the coming weeks.
Google recently announced a complete redesign for YouTube channels, what they are referring to as “YouTube One.” The new design has three distinct features. First, brands can now win over new subscribers with a trailer video that only appears to non-subscribed viewers. Second, similar to Facebook’s new design, branding works across all devices (see right). Lastly, brands can organize and present their videos and playlists to reflect their one-of-a-kind style. You can see an example of the new YouTube One design below; notice the social icon links to help with cross-promotion. YouTube has even created a “Channel Setup Checklist” for brands to follow to ensure they are getting the most out of the new design. Make the switch today!
Pinterest users are now given the option to “Switch to the new look” (see below). The functionality within Pinterest all stays the same, just a sleeker design in my opinion. The real update is Pinterest web analytics. Brands can now track their pinning activity by reporting how many people have pinned from their website, the number of impressions versus the number of clicks. Brands can also learn what pinners like by analyzing the Most Repinned tab to find out which pins get the most repins, and then tailor your website and Pinterest boards based on the information gathered. One thing to note is to make sure you’ve verified your website on Pinterest and switched to the new look in order to view Pinterest Analytics. Analytic reporting will not begin until you’ve verified your website.
Social Media by the Numbers
If you know of any other big updates, I’d love to hear them in the comment section below!