Posts Tagged ‘Social Movements’
How About We…
Go gallery hopping in Chelsea this Thursday. Attack the crossword in a quiet café. Take a walk across the Brooklyn Bridge. Go skin-diving in the Maldives.
Finally, an online dating site dedicated to, in the words of UrbanDaddy, finding “like-minded hedonists.” Flipping the online dating scene on its head, new matchmaker “How About We…” lets you first propose a date, then find someone to ask out who is mutually interested in that activity.
Previous online dating platforms have matched users by interests or “chemistry;” this new model aims to find people who enjoy doing the same things when out and about in New York City. To get a sense of your style, the site presents you with a series of sample dates, to which you can respond with interest or skip over. Based on your reaction to these samples, the site will try and show you dates proposed by other users that may be of interest, as well as allow you to post your own dates.
Even if you don’t find a love connection, you can at least find someone with which to enjoy even the quirkiest of habits…from weekend-long Chinese checkers tournaments to blindfolded knife-throwing lessons.
The site will officially launch in mid-March, but if you sign up now during the beta phase they’ll give you 3 months of free dating. Check it out at www.howaboutwe.com
Luxury Brands and Social Media: an Oxymoron?
Luxury brands are moving away from small targeted social networks, according to Mashable columnist Samir Balwani. Balwani lays out the three main obstacles for luxury brands in social media:
1. Luxury = exclusive. Social media = inclusive. The loyalties of each lie in almost polar opposite ideologies.
2. Luxury brands uphold a hesitancy toward all things experimental. They are classic and timeless, not fans of following new fads.
3. New ventures = expensive invoices. Luxury brands put high priority on aesthetics. Aesthetically pleasing applications or web pages for social media can often rack up the bills.
For these reasons, it has been tough for web users to find an agreeable juxtaposition of social and luxury. But with Facebook recently reaching the ranking of #2 most popular website in America, along with a slew of other encouraging statistics enumerated in a previous post, it seems that brands can no longer ignore a growing market of online socialites. Add another attractive element to the mix—a study recently released by Unity Marketing, claiming that nearly 80% of “affluent luxury consumers” belong to a social network—and the social media presence becomes almost essential.
Are we all asking to get robbed? That’s what the guys behind PleaseRobMe.com are telling us, with their new website dedicated to a Twitter reel showing anyone who recently left their homes and then notified the public via location-sharing networks, such as Foursquare, Buzzd, Gowalla, all of which have been profiled in this blog. Really it’s about time someone highlighted the dangers of sites like Foursquare and Google Buzz; when you break it down, it really does seem ridiculous to tell the entire world when you leave your home and to publicly list your address. The site itself is overall quite primitive—all their “inside scoop” comes from a simple Twitter search that anyone could perform on their own computer in about 0.4 seconds.
Okay, so maybe these guys are exaggerating a bit, making it sound like we might as well put out a welcome mat and greet burglars with a tray of freshly baked cookies. But they do make a very good point about how oblivious most users are to the privacy risks that come with being so connected. And now that they’ve done that, and in the process garnered a whole lot of buzz, they want to dedicate the website to a foundation for online privacy awareness.
What does it all mean?
One reading of this development is as follows: privacy concerns are taken far too lightly by members and participants of these social networks. People share too much information too frequently and are compromising their safety. Conversely, one could argue that the size of these networks has grown faster than imagined, creating a wealth of information that is now being sifted through and sorted out, allowing for a disciplined thief to digitally case someone’s place. If members start to post less information they will be protecting themselves, but they’ll also be providing marketers less information to assemble a profile from. In the meantime let’s not forget the major precautions one can take to protect their home and belongings…like locking the door.
Although Dean Loudermilk still teaches the semester long class at Emory University, Social Movements and the Media (the basis for the presentation): let’s just say it wasn’t your average college class last night! We had guests from Atlanta, attendees ranging over 20 class years and even a Cornell Alum who eagerly signed up to get in on the action too. Well, seems like everyone had the right idea, as the talk was spectacular—funny, futuristic and engaging all at the same time. It seemed as if everyone was laughing on cue, but really, it was just a good speech coupled with some racy images that boasted a broad appeal.
The event, hosted on November 11th at MTV Studios by Emory Alum, Ellen Albert, was from 6:30 p.m. to 8:00 p.m., but it seemed like the crowd didn’t want to leave! We had a wonderfully diverse group of 30 guests. A surprising amount of men actually showed up to listen to the talk too, which was, even in the event description but more so in actuality, largely focused on feminism in advertising. Dean Loudermilk began by plowing through the history of various different social movements and their effect on the media, but guests became overwhelmingly engaged during the saga on feminism, which was presented in conjunction with commercials and ads. The presentation spanned the gamut of brands—beginning at Dolce & Gabbana, critiquing Virginia Slims and ending with oomph on Maidenform Bras.
At one point, an Emory Law Grad, Marni Galison, was so intrigued by an ad and Dean Loudermilk’s interpretation of it that she interrupted mid presentation to play devil’s advocate. In older Virginia Slims marketing, a lot of feminists hated the “You’ve come along way, baby” campaigns. Marni, after vehemently denying smoking, exclaimed: “Is there any cigarette ad that feminists do like?!” Her point, essentially, is that, if they inherently don’t like the product, they certainly will disapprove of the ad. But, we did see some commercials that feminists happened to be fonder of—for a sexy 45 seconds, I recommend checking out “The Diet Coke Break” on YouTube.
Regardless, thanks to Marni, the tone was set for an informative and inspiring feminist advertising debate post presentation. The group finally concluded, with Dean Loudermilk’s guidance, that feminism in advertising moves in waves and eventually always comes full circle. Last night, we learned that only 16 percent of people in senior advertising roles are women! So, who is really spurring the innovation here? Our best bet is that it stems from men in high positions with slight interferences by politics and presidential administrations. Keep your eyes peeled for the future because, just like with the Reagan and Clinton administrations, we are certain to see a new wave of advertising with the “Change” advocate, President Obama.
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