Posts Tagged ‘Social media content’
Are we all asking to get robbed? That’s what the guys behind PleaseRobMe.com are telling us, with their new website dedicated to a Twitter reel showing anyone who recently left their homes and then notified the public via location-sharing networks, such as Foursquare, Buzzd, Gowalla, all of which have been profiled in this blog. Really it’s about time someone highlighted the dangers of sites like Foursquare and Google Buzz; when you break it down, it really does seem ridiculous to tell the entire world when you leave your home and to publicly list your address. The site itself is overall quite primitive—all their “inside scoop” comes from a simple Twitter search that anyone could perform on their own computer in about 0.4 seconds.
Okay, so maybe these guys are exaggerating a bit, making it sound like we might as well put out a welcome mat and greet burglars with a tray of freshly baked cookies. But they do make a very good point about how oblivious most users are to the privacy risks that come with being so connected. And now that they’ve done that, and in the process garnered a whole lot of buzz, they want to dedicate the website to a foundation for online privacy awareness.
What does it all mean?
One reading of this development is as follows: privacy concerns are taken far too lightly by members and participants of these social networks. People share too much information too frequently and are compromising their safety. Conversely, one could argue that the size of these networks has grown faster than imagined, creating a wealth of information that is now being sifted through and sorted out, allowing for a disciplined thief to digitally case someone’s place. If members start to post less information they will be protecting themselves, but they’ll also be providing marketers less information to assemble a profile from. In the meantime let’s not forget the major precautions one can take to protect their home and belongings…like locking the door.
In case you didn’t know, we’re in tough economic times. These economic conditions have drastically cut budgets across the nation and world, leaving meager allowances for marketing and advertising in its wake.
Nonetheless, expectations for 2010 remain optimistic. In a new study released yesterday, StrongMail reveals nine out of ten business executives plan to maintain or increase their marketing budgets. Execs aren’t thinking conventionally for the new decade either, instead the survey’s respondents indicated they were open to marketing strategies that utilize the Internet and maximize their dollar. Next year, 69 and 59 percent of business executives anticipate increasing their email and social media marketing, respectively. Another 42 percent claimed they expect to spend more on search engine initiatives, such as SEO and PPC. The survey’s results indicate a migration to internet marketing tactics, as advertising and direct mailing initiatives are expected by less than 30 percent of execs.
Furthermore, the study showed a desire among business executives to combine the tested and proven tactics of emailing potential customers with social media. Execs did not, however, demonstrate uniform confidence about how they would go about implementing such strategies in the upcoming year. Instead, one out of five executives claimed they had no idea where to begin. With more businesses seeking to establish an online presence in hopes of finding cheaper alternatives to conventional advertising, it is certain that social media marketing and search engine initiatives will play integral roles in the year 2010.
1. Establish yourself as an authority in your field of business: Having a blog that you contribute valuable information to on a regular basis (recommend daily or at least a few times a week) can be your primary tool for establishing credibility and trust amongst your customer base. Your blog should contain well-written, engaging, and informative articles that pertain to your industry. Topics can include ideas about current events, thought provoking themes, and news about your company. Make sure the messaging is not self serving and that every post provides some kind of FREE value.
2. Add Valuable Content to Your Website: I always recommend that business owners incorporate their blog into their website as opposed to having a separate platform. There are plenty of open source blog platforms that can be integrated into as website such as http://wordpress.com. Therefore your blog becomes part of your site and adds new pages every time you post. For example, your URL would be www.MyCompanyName.com/blog.
3. Provide Great SEO Value for Your Website: As mentioned above, each time you post a blog article you are essentially creating a new page for your website. New pages mean a constantly growing website that has content pertaining to your business. These pages can be easily indexed by the search engines and be ranked in the search engine results. If you write with your keyword strategy in mind and hyperlink specific keywords to relevant pages within your website, you will also create a good internal linking strategy.
4. Support Your Internet Marketing Strategy: The best way to add value to your Internet marketing efforts is to produce engaging content that people will share and link to. This established authority in the search engines and gives people a reason to stay on your website longer. You are also giving them a reason to come back. Set up a simple RSS feed so people can be notified when new articles are posted. This brings them back to the site. The more they come back and the longer they stay on it, the more likely they are to convert into some kind of business.
5. Support Your Social Media Marketing Strategies: The best way to establish brand loyalty and trust is to continually provide free value to your customers. Some of the best content on the web (in my opinion) comes in the form of blogs and videos. The more great content you provide, the greater marketing value it will eventually create. Social media is not about self promotion, it’s about customer communication. A great way to establish regular “communication” with your customer base is to give them consistent value. One way to do this is by blogging.
6. Personal Development: There can be a productive and “selfish” reason for blogging to. The best blogs are not written completely off the cuff with no real educational content. The best blogs provide tips, how to guides, thought provoking questions, and well planned topics with supporting details. This is usually done by the writer researching a topic prior to writing or using his or her own experiences and sharing them so that others may learn. The process over even preparing to write a blog can be personally rewarding and provide learning opportunities for the writer. I always encourage the business owners and top level executives to be key blog contributors for their companies.
7. Platform for Events and Promotions: Although your blog should be primarily used for communicating valuable information about your business and industry, you can also use it as a simple tool to announce special events like trade shows, promotions, upcoming charity events, etc. For example, if your company is going to attend a trade show, you might write an article about the show and your purpose for attending. After the show you could post an article about your experience and even include a video. Or maybe your company is involved in supporting a charitable cause. A blog is a perfect forum for telling your readers about it!