I can’t tell you how many times per day I see companies spending thousands on PPC and having the traffic go directly to their homepage. This is such a waste of money. Please learn a little but about Internet Marketing and create optimized landing pages for the products or services you are trying to sell. If someone is looking for Swiss Army Luggae, direct them to a page on your website specific to Swiss Army Luggage, not your homepage.  Having optimized landing pages increases sales and conversions by 33% on average.  This means if you are spending $10,000 a month on SEO and you don’t have optimzed landing pages, you are wasting over $3000 per month on PPC.

I urge you to consult a profressional Internet Marketing Company such as Internet Marketing Inc and have a firm help you create the correct landing pages to match your PPC account.  Some people that run their own PPC accounts also direct the pages to the incorrect page. If you are a travel site and someone is looking for a surfing trip in Panama, don’t direct them to your Costa Rica page. I have seen so many mistakes like this in PPC campaigns.  I also see website designers changing the titles and pages on a site and not telling the Internet Marketing Company running the campaign and then the client is wasting money having the campaign click through to dead links.   Get to know the basics of landing pages and start using them today for your PPC campaigns.

-Brandon

Remember those “Where’s Waldo “ books as a kid? Waldo was strategically placed in a location that was difficult to find! While finding Waldo was a fun challenge we’re now in a fast paced digital age where we expect the things we’re looking to find us! If they don’t find us they should be easily found with little or no effort.

Many consumers who search for a specific product online and click on the results are directed to a homepage which contains no information about the specific product searched. What’s even worse is when the consumer lands on your homepage and it takes 2, 3 or 4+ clicks to find what they’re actually looking for.

Each additional click significantly increases your bounce rate meaning consumers who are ready to buy your product are leaving! This is why it’s so important to ensure that when someone searches for something your company offers they can find it in one click!

For example when someone searches for a specific product such a Dell Computer XPS, the search result they click on should lead them directly to the page where they can get information and purchase a Dell XPS product. They should not be directed to the Dell homepage.

An effective internet marketing strategy I employ for clients is to develop optimized landing pages specific to each product or service they sell. The optimized landing pages go hand in hand with the entire website design process and plays an integral role in tracking your success, decreasing bounce rates and increasing conversion!

-Melodie Tao