As a current iPhone or iPad user we might not have the necessary amount of apps to need this specific search mechanism. As we change devices, upgrade, and download more and more entertainment, our apps are increasing and our available storage is decreasing. This is where a search engine for apps is going to come in to clean our home screens and store all of our apps. Right now when using the iCloud app search engine, your results seem to be ranked by time of installation. The description or your use of the app is not used to rank when searching and is a part of this tool that still needs to be enhanced and developed to become more user friendly. Somewhere at Apple HQ this device is being improved, as customers will be soon using this in the near future.

Why this new device in iCloud? Because most of us don’t like to delete every app that has not recently been used. Thinking a specific app will be useful at least once in the future leads us to want to keep it. Our hope is that iCloud search will soon be incorporated with Siri and users will be able to find their apps using natural language. Maybe our iOS device will soon even download the wanted app for us if we don’t already have it and organize our apps on our screens based on usage or rating.

Are we giving ideas to Apple hoping they will listen? In a way yes, but it is also to recognize how there are still so many ideas to be incorporated in our products and devices to be improved!

In the biography Jobs was quoted to have said that the Android’s use of Apple’s ideas were what he considered to be “grand theft” and that he was “willing to go thermonuclear war on this.”

There was no secret to the fact that Jobs in fact had a dislike for the Android operation systems, but the extent of this dislike was unknown until this surfaced.  Isaacson tapped into Steve Jobs thoughts on this topic and what resulted was that Jobs felt that Android’s use of Apple’s iPad and iPhone to create their competition was what he considered “grand theft.” He went as far to say that “thermonuclear war” was a feasible resolution and that he would even be willing to lose money in order to destroy the Android: “I will spend every penny of Apple’s $40 billion in the ban to right this wrong.”

His objective, as he told Google Chairman Eric Schmidt (then CEO), that he would not settle for monetary benefits since Jobs felt he had “plenty of money,” but instead was to make Android stop using Apple’s ideas. Although Jobs stated this differently to the writer of his biography: “I’m going to destroy Android because it’s a stolen product.” He believed that by the creation of the Android, they were breaching intellectual property because Android was marginalizing Apple’s iPhone and iPad products. It will be interesting to see how Android responds to these claims.

This biography titled “Steve Jobs” has come only a few weeks after he passed away from pancreatic cancer at the age of 56 on October 5^th.  Although, Apple’s lawsuits against everything Android still continues.

However, there are many differences between the iPad and the Fire that account for this price variance. There are only 15 percent of the number of apps available for the Fire compared to the iPad and also does not offer a 3G service, only WiFi.  Also, there is not a lot of memory space (only 8 GB) which means you will have to be somewhat selective of what you save on your Fire.

“There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.” Says Jeff Bezos.

It is important to realize that the Kindle is not meant to necessarily compete with the iPad, but rather Amazon is creating its own market for a new, low cost, high quality tablet. Amazon is doing what it does best and using their known strengths of price, convenience, and content.  The Kindle Fire probably will not affect the sales of the iPad much, but Samsung, Motorola, and others will take a hit. “They don’t have the content and services that Amazon has to recoup what they don’t make on hardware sales. It creates a real dilemma for them”.

Technically speaking, the iPad is an iTouch that has been drawn and stretched 7Xs larger.  Resembling more a tablet than a hand-held device, the iPad retains the same web-surfing capabilities and the space to store songs, podcasts, and videos of its ancestors.  The expansion of the screen however adds the option of reading texts and e-books loaded onto the device, the very feature that casts Amazon’s Kindle as hell bound, since they’ll soon begin open competition for the same consumers.

So if it is the day of reckoning, who’s headed where?

The introduction of the iPad begs the question of who exactly will Jobs be saving?  Long in need of a savior in the Internet age, newspapers and magazines have been quick to predict massive overhaul of their operating procedures and u-turns in their revenue graphs.  News corporations dream of potential readers – and in light of several major papers beginning to charge for their service, subscribers – landing on their website after seeing a tweet or post on Twitter or Facebook.

But this gets to the heart of the matter – as the iPad stands in between its smart phone and netbook cousins, it undoubtedly will be only positive for social networking sites.  Apple’s newest product couples a larger screen than the iPhone with more portability than laptops.  This will make it easier to read on-screen material  ranging from e-books to  news feeds or tweeted links on Facebook and Twitter.  The fact that the iPad is less cumbersome will encourage owners to check-in on these networks more frequently than on their netbooks.   The result: people will be spending more time, more often on social networking sites.  Beyond pop-up ads and mandatory videos, social media networks promise to be a major player in the future of effective marketing, especially with the advent of the iPad.