Posts Tagged ‘IMI’
Today is quite the milestone for YouTube. YouTube announced via their blog that users are watching and uploading more videos than ever before. The fascinating rate at which a video is being uploaded is one hour of video to YouTube every second. That means within the next 24 seconds of reading this article, YouTube will have another 24 hours of video ready for you to watch. Speaking of watching videos, users are watching videos more frequently, a lot more. YouTube is now exceeding four billion views every day which is surprising.
What is causing this larger than normal spike over the past few months? Well one idea is that the parent company Google has pushed into larger categories and making it even easier for the user to share, upload, and watch. Take for example that YouTube is no longer just being played on computers; instead your Xbox, smartphone, and television now come equipped with YouTube.
In addition to the astonishing fact, some of the data and fact crunchers over at YouTube have switched from the mind-boggling charts and infographics to their new site onehourpersecond.com. This site is pretty fun and puts a lot of their stats into a visual masterpiece so be sure to take a quick look at it. Interested in more YouTube videos? Check out our YouTube channel. Give your company’s Youtube page a facelift by signing up for a social media package today.
Having begun my first week at IMI as the Director of Social Media, I am looking forward to stepping in and continuing to grow and further develop the social media department. With a background in marketing and experience on the client side of Internet marketing technologies, I am eager to bring my brand perspective to the fast-paced agency world. I started in the social media realm in 2007 at Upper Deck, a prominent sports and entertainment company, where I built social channels from the ground up and worked to integrate them into existing marketing plans. In 2010, I joined the hospitality and travel industry, managing online marketing and social media efforts at La Costa Resort and Spa in Carlsbad, CA. In January of 2011, I ventured out and started my own social media consulting business, working with a wide array of clients from the medicine field, technology, real estate and non-profit organizations to help businesses leverage the power of social media.
Now, as a part of Internet Marketing Inc., I am excited to bring my unique background to the team, to work with clients to catapult their business into social success through various social media channels. By auditing a business initially to get a detailed feel for the company culture and existing marketing plans, our social media team then formulates a strategic plan with recommendations on which social channels make sense for each client.
When part of a strategic marketing plan, social media has the power to transform businesses, personifying the brand and cultivating brand advocates that ultimately lead to increased ROI.
Through polished, professional social pages, real-world events, and a strategic backbone to hold it all together, social media has the power to change the way people communicate about your brand. People are talking about your business — it’s time to join in the conversation! Click here to request a free consultation and to speak with someone from our social media team.
Over the last decade, the Internet has become increasingly more interactive for its users by the year, by the month and even, by the day. New innovations are happening constantly and it would be impossible to stay updated on them all on a regular basis (another good reason to read the IMI blog everyday!). Today, I want to mention a relatively new phenomenon that is taking off like wildfire- website applications that allow user personalization. And I don’t just mean custom forms that allow people to search the value of their old cars like on KelleyBlueBook.com or something; I mean true personalization with digital imagery upload- something that really hits close to home for our population’s more visual users.
So let’s start with something seasonal: Has anyone ever checked out ElfYourself.com? On this website, users are allowed to upload pictures of themselves and four additional friends. After the upload is complete, each of the head shots are inserted onto elf bodies, which then sing and dance to holiday themed songs. Whereas two years you could only select one standard song, this holiday season, users have the option to select from country, disco, hip hop and more. And now, when you’re done, you can embarrass yourself and your friends by sharing with Facebook! It’s truly phenomenal.
But, if you’re already over the holidays and you’d prefer a blast from the past, check out YearbookYourself.com. This website allows you to upload a head shot and after you’re done, it will place you in a persona from yearbooks of the past. For some reason, whenever I try it, it has an uncanny ability to make me look identical to my mom. Anyone else getting the same results?
My latest find in the interactive web arena is a site called MorphThing.com. It would probably behoove you to check it out everyday for a good laugh when you’re in need of a smile because you never know what new morphs will be featured. Today’s best morph was a cross of Marilyn Manson and Barack Obama. Other featured morphs include: Brad Pitt and Angelina Jolie entitled “Brangelina,” Ben Affleck and Jennifer Lopez entitled “Bennifer,” Jessica Simpson and Dane Cook, Ashley Olsen and Mary Kate Olsen, and the list goes on. Users can also make custom morphs and even baby morphs, which could be a very useful tool in marriage preparation (and might send some people to counseling). Use these tools wisely! Enjoy.
Last Saturday, on December 12th 2009, Internet Marketing Inc.’s New York City office launched its first holiday party ever. With little under a year of existence, IMI NY has won a strong book of business and surpassed many milestones these last few months. Partner and President, Todd Soiefer, invited the team to a holiday party to celebrate this success and ring in the new year “Internet Marketing” style.
The party was a huge success, with the attendance of several staff members- interns, developers and all. A surprising guest appearance was made by the CEO of Internet Marketing Inc., Brent Gleeson, who is based in the San Diego office. His arrival not only added an element of surprise, but also much entertainment as well.
The party involved a champagne toast and then a sushi dinner at New Ashiya in downtown Manhattan. It was hard to even hear normal conversation over the continuous ruckus of laughter that practically usurped the night. I am honestly surprised anyone had time to eat.
So you may ask: what’s my point? It’s the small things that count. Having a holiday party for your employees really inspires good cheer and let’s them know how much they truly are appreciated when it really counts. If you don’t already do it, I suggest you make it your next New Years resolution- not only will good memories be shared but the team bonding is priceless.
A week ago ended the last SES Chicago scheduled to occur in December as it will move to October 18 in 2010.
Although mid December is not technically Winter it was wintry enough especially compared to a much more Fall like mid October date starting next year.
The 2009 SES Chicago started on December 7th with a dusting of snow outside as Jeff Jarvis kicked it off with his interesting keynote on the link economy being part of the greater Google economy the online space is currently in.
The sessions that followed had a predominant SEO theme versus the growing social media focus of Pubcon & SMX conferences in my opinion.
Although the Google Real Time Search did evolve into a hot topic near the closing of SES as Rae Hoffman was furiously writing a great post in the speaker lounge on the real time search spamming potential.
I was particularly surprised there wasn’t much focus to online mobile marketing, beyond one session, which is sure to be a greater focus in all of the major Internet Marketing conferences in 2010.
Matt McGowan & Mike Grehan were generous enough to have me speak on a site clinic with Tony Wright & Elisabeth Osmeloski before I had to quickly take the shuttle through the snow to Midway Airway where my flight back to San Diego encountered chronic delays.
The wet snow & flight delays at this recent SES Chicago will be a distant memory when SES comes back to the United States here in San Diego February 2010.
Also this is my last post here on the Internet Marketing Inc Blog as I will be joining Resource Nation as the SEO Director there going into 2010 but be sure to check back here for the latest Internet Marketing news as well on Android at my personal site GoogleAndBlog.
A week after speaking at SMX East in New York City these are my reflections on the conference:
- There were a lot of the same faces from other Internet Marketing conferences such as PubCon & SMX Advanced.
- I thought there would be more corporations and neophytes to Internet Marketing at the conference than there were.
- Weather was extremely warm the first couple days in New York City as it was similar to that in San Diego.
- Less than half the attendees were at the last day of sessions on Wednesday which I felt were the best to attend.
- The best part of conferences is not necessarily the sessions themselves but the networking after and talks during such as the extensive conversations I had with Stephan Spencer of NetConcepts.
I was also appreciative of all the live bloggers covering my session on Google Android Monday October 9th such as Bruce Clay, Outspoken Media, 10e20, & SEO Roundtable, as well WebProNews for the interview below:
Michael Gray of GrayWolf has postulated that by Google providing free Android Ion phones at Google I/O is actually a breach of their own paid links guideline.
Michael’s logic is that the phone (valued at approximately $400 – although sold on EBay for nearly $800) is a way of Google “paying” people to generate buzz and thus link to them.
Michael Gray: @dannysullivan seems like a double standard to me google gives free stuff & links are fine but on viralconversations.com I have to nofollow
Michael Gray: @dannysullivan I jumped thru all sorts of hoops getting Viralconversations.com google complaint and google breaks all those rules today
Michael Gray: @dannysullivan I specifically have to tell ppl to nofollow any links but google nope they dont have to follow those same rules
Michael Gray: @dannysullivan how hard would it have been to put a note with the phone enjoy the phone but please if you link to us use the nofollow tag
Then Michael redirected his wrath to Matt Cutts
Michael Gray: @mattcutts oh so google is judging paid links on intent now … google gonna borrow the term mind meld too to figure that out?
Michael Gray: @mattcutts srsly you cant have everybody else operate under one set of rules with gifts for links and not google #arrogance #aristocracy
Michael Gray: @mattcutts I thought google would have learned from buying links in japan guess not #googlebuyslinksbutyoucant
Matt Cutts: @graywolf google.com is the most-linked-to domain on the web. We don’t need links & aren’t looking for them. We’re looking for developers.
Michael Gray: @mattcutts and just because you dont need links doesnt mean you didnt give away cash in kind gifts to get them
Michael Gray: @mattcutts just remember when celebrities get caught shoplifting its still a crime #googlepaidlinksdoublestandard
Michael Gray: @mattcutts so when are you going to punish google.com for selling links the way you did google.jp or do they get a “bye”
Michael Gray: @mattcutts how hard would it have been to put a note here the phone for free if you link to us please use a nofollow tag #leadbyexample
Michael Gray: @mattcutts the ebay link is proof the gift has cash value or is a cash in kind gift #paysattentioninclass
Michael Gray: hey @mattcutts how those paid links for android.com working out how many of the 57K came from the free phones http://tinyurl.com/mk7mdx
Michael Gray: looks like those phones google gave away and turned into links to android.com have a cash in kind value of $760 http://tinyurl.com/kmy29u
This all started when Michael was recently arguing that TechCrunch should NoFollow the Sponsor links using http://www.techcrunch.com/2009/05/13/contenture-wants-to-fail-whale-your-ad-network/ as an example.
I was eating lunch with Matt Cutts & MG Siegler of TechCrunch along with Danny Sullivan so it presented the perfect opportunity to get to the bottom of Michael Gray’s concern.
Michael Gray: @googleandblog good I hope @mattcutts mentioned this post too http://tinyurl.com/opkmun #sponsoredposts
MG stated he wasn’t aware of it and when Matt looked at the offending page he said he didn’t have an issue with it since it wasn’t within MG’s control.
Michael Gray: @googleandblog sorry I call BS its an advertorial
This whole time Danny was fighting back to stay out of the fray.
Andy Beard even chimed in with this post.
Do you think Michael Gray is getting carried away or does he have a point in either or both paid link concerns?
I was going to ask Sergey Brin about this but instead asked about his thoughts on Microsoft constantly changing search engine names as it relaunches officially at SMX Advanced in Seattle next week.
Danny Sullivan: @googleandblog asks sergey what he thinks, bing or kumo? sergey doesn’t answer but says “we been happy with google”
There was laughter throughout the room when Sergey responded that he is happy with the name Google which was picked up on several sites including TechCrunch.
I was invited to cover Google I/O since I run a popular Android site as Google’s Android platform for mobile devices was front and center at this Google Developer Conference.
At the conclusion I got on my flight home to San Diego with my Ion phone ready to present at SMX Advanced on Tuesday June 2nd, 2009 in Seattle representing Internet Marketing Inc – please come say hi if you are attending.
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