Posts Tagged ‘google’
Google’s Super Bowl ad search results are not the same as actual results… but at least better than Bing
If you are not from the search marketing industry, you already know that rankings fluctuate. They change over time and this is were SEO companies use ranking reports checking how rankings change over time, looking at the trend and seeing the benefits of these ranking improvements in terms of traffic, conversions and ROI. Knowing that ranking change all the time due to different factors such as personalization, geographic location, all sorts of Google One-Box algorithms, Google Subscribed Links, Image Search, Video Search, Real Time Search, the search engine results page (SERP) may always look different from two different people. So I decided to check last Google commercial that was aired during the Super Bowl. This is actually not a new commercial, it was uploaded by Google online on YouTube last November 19, 2009 and many people in the search industry already knew about this commercial. A full set of all their other video commercials can be found on YouTube’s Search Stories.
I took a deeper look into the search results and replicated each search query to see how these results were different from the actual results below: (more…)
In Lala Love with Google
Oh Google, how you never cease to amaze…
Until just a few days ago, Lala was a fairly unknown online music streaming site. Since its 2006 launch, the site has experienced growth rates far inferior to other music sites like Myspace and Pandora. That is, until a partnership with Google suddenly moved their company into the everyday internet vocabulary.
Try this: type in a band or song name into the Google search box, and check out the first results that come up. Rather than directing you to Myspace or the band’s official website, you can now listen to the entire song, for free, with one click. For example, if you were to type in the up-and-coming band The xx into the box, your results would look like this:
The first time you listen, the service costs you nothing; for every time after that, it’s a nominal fee of $.10. Add this to the laundry list of Google’s cutting-edge innovations like Google Voice, Google Wave, and the Android phone, that have all recently been released.
Also, keep a lookout for a new Lala iPhone application, which will allow music streaming similar to the online model: free for the first listen, $.10 per every future listen . Rumor has it the app will be available mid-November, and likely with a very high demand.
…let’s just say we’re in la-la-love.
May 2009 Google PageRank Update
Recently, Google made an update to the Google Toolbar page rank algorithm. We saw an increase in our Page rank from a 4 to a 5 over the past couple of days. Internet Marketing Inc. has worked vehemently on meeting the Google guidelines of being a well optimized and relevant site for Google Natural Search, since its inception. Although, you should not solely rely on PageRank as a main factor for your success or failure as a site. You should instead consider PageRank as a possible sign to what you are doing right or wrong as a website.
Google has specifically stated (FAQ: Crawling, indexing & ranking) that page rank is one of over 200 factors in the ranking of website. When a site begins to meet all the criteria for being a well indexed site in Google, than your success can be reflected in your PageRank. Most good websites all have the following components, great internal site structure, good relevant content, strong external links to the site, and smart seo tagging of their pages. These factors plus PageRank all can equate out to a well indexed site in Google Natural Search.
In conclusion, PageRank is a factor in your ranking and component of website success, but not necessarily everything. Your actual page ranking in Google Natural Search, traffic to your site and conversions on your site are the most important barometers of your success.
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