There are many exciting changes in the online marketing world coming in 2010 which will foster both new challenges and great opportunities.  More and more businesses will be using Internet marketing strategies in 2010 or will be increasing current online spending during 2010.  Companies that invested in online marketing last year are analyzing their results and making appropriate adjustments to those campaigns.  Businesses in all industries are continuing to realize that strategic online marketing is faster, more cost effective, measurable, and targetd. 

Many studies have been done over the recent months to assess how businesses will spend their online marketing budgets.  According to www.eMarketer.com, the majory of businesses surveyed will increase online budgets primarily in website design and development, email marketing, search engine optimization, search marketing, and social media. 

Google also completed a survey with similar but slightly different results.  Some of these results were reported by B2BOnline.  Google asked b-to-b marketers where they will increase and decrease their marketing budgets this year and the responses showed:

• The top areas that will see increases are Website design and development (cited by 57% of respondents), search marketing (55%), webinars, podcasts and online events (50%), e-mail marketing (49%), social networks (47%) and blogs (44%).
• Areas that will see budget cuts include print advertising (51%), printed vertical directories (50%), direct mail (37%), outdoor (34%), TV advertising (31%), sponsorships (30%) and events (28%).

The results showing increases in website development most likely reflect companies that are revamping their website's appearance, performing conversion optimization to increase inbound marketing efforts and lead flow, and integrating Content Management Systems to make website maintenance easier and more cost effective. 

Our Vision for 2010

Internet Marketing Inc. is a full service interactive agency with a focus on cutting edge search engine optimization strategies and web design/conversion optimization/usability.  Internet Marketing Inc. continually monitors the pulse of the economy in order to better understand the business and financial goals of our clients that exist in all types of industries.  Our core goal is to increase online exposure and botton line profits for every client we service.  We design strategies that are specific to each client and align those efforts to achieve the client's core goals.  The company is backed by a strong management team highly educated in business, finance, law, and marketing. 

Most importantly, the company is driven by our outstanding team of professionals with decades of combined experience in website design, development, search engine optimization, paid search, social media, email, affiliate marketing, and mobile marketing.  With a focus on cutting edge search engine optimization, mobile search, and local search, Internet Marketing Inc. has redeveloped our SEO department under the leadership of our new SEO Director, Benj Arriola.  Benj has won multiple global SEO awards and designed SEO strategies for fortune 1000 clients.

The company has many new layers to ensure an even greater level of attention to detail, skillful project execution, and adherence to our specialized processes and procedures.  We are continuing great projects with brands like the US Army, Road Runner Sports, and Tropicana Las Vegas.  Between our San Diego, Las Vegas, and New York offices, Internet marketing Inc.'s growth from 2008 to 2009 was approximately 700%.  We look forward to a great year!

Brent Gleeson, CEO

2010 SEO Trends

There are many things  several SEO professionals are talking about on how SEO will be in 2010 where from one person to another, the priorities vary. I am not saying one person is more correct from the other, but SEO has always been a do and observe type of science and art and everyone will always have their own opinion about it. As long as you have an open mind to new ideas, backed up with your own testing by doing your own experiments, and continuously sharing with other SEO professionals, you will get a good pulse of what’s coming in 2010. As for me, this is what I believe will be coming in 2010, read more on the 2010 search trends below. (more…)

Internet Marketing Inc. is proud to announce the addition of our newest team member, Benj Arriola.  We are starting off the new year with an advanced SEO department lead by Benj and his team.  Benj is one of the most respected SEO’s in the country, a multi SEO award winning expert, an experienced developer in HTML and CSS, and an accredited conference speaker. 

Some of his accomplishments include:

• Won 1st place in the 2007 SEO World Championship winning a brand new car besting SEO professionals from all over the world.
• Won 2nd place in the 2008 SEO Contest by UK Webmaster World and was beaten by a 30-man SEO team.
• Has worked on SEO campaigns of top brands like Sony PlayStation, AutoDesk, Sybase, Caterpillar, American Red Cross, American Council on Exercise, Hasbro, and more!

Benj will be directing the Internet Marketing Inc. SEO process and strategy as well as representing the company at many conferences this year.  Welcome Benj Arriola!

Here is a great video interview with Benj by Lon Safko of the Social Media Bible: