Long-awaited photography application Instagram is now available for Android users via download from Google Play. The app, previously exclusive to iPhone users for free, hit 27 million users last month. That number is pretty impressive as it was only available to IOS users until now. The application allows you to apply professional edits to your photos taken with your phone, and upload them onto Instagram’s network. The photos may also be shared on Facebook and Twitter. Instagram is considered a social networking app because it allows you to follow your friend’s photo streams and “heart” each others photos. The fast growing user base is an exciting opportunity for online marketing companies, and many of us are asking how Instagram can be a part of your company’s social media marketing strategy. Below are a few ways companies are taking advantage.

• Image Marketing- Instagram allows you to share your client’s story through vivid pictures. In the age of translucency and openness, consumers now expect to be included in the operations of their favorite companies. What better way to show your customers what goes on behind the scenes than a company Instagram page. Check out how some early adopters such as Starbucks, Redbull, and Tiffany & Co. are using the app for their campaigns.

• Share the Process- Every company goes through a process for their products/services, ranging from procurement to factory operations or even food preparations for a restaurant. Let your customers know the process behind your customers favorite products or services.

• Brand Management- The old saying “A picture is worth a thousand words,” is none truer in today’s world. By sharing what pictures represent your brand, you can make a lasting impact on your brand’s image. Show your customers what your brand is all about through dynamic pictures.

Now that the app is available to android users, expect not only a boom in the growth of its user base, but also companies to quickly jump onto this bandwagon. Currently Android and IOS combine for 110 million users in the US alone. The app has a real chance of hitting 100million users by the end of the year, a task that took Facebook four years to accomplish. Do you think Instagram is a valuable marketing tool for your company?

After a much anticipated wait, Apple announced yesterday the innovative new features the iPhone 4S has to offer. From a lightning speed dual-core processor, to over 200 new software features, to a voice activated assistant who learns to understand your exact wants and needs, the iPhone will once again take us into a new world of technological advancement. So what does this mean to marketers? In a nutshell, the iPhone will be more advantageous and more essential than ever before, and the new iOS software will be hard to pass up – resulting in an expansion in market share.

Siri App and Its Ability to Understand Consumers

Some people may be familiar with the Siri App, which has been in the improvement stage for the past 18 months at Apple. Bringing the consumer a natural language processing assistant capable of responding to text messages, finding ideal restaurants proactively, and even helping to set reminders and schedule appointments, without even leaving your pocket (via Bluetooth).

This voice activated assistant not only understands what you say, it knows what you mean. For example, if one was to ask Siri “Where can I find some good breakfast cafes nearby?” Siri would respond, “I found a number of breakfast cafes near you.” It would then proceed to generate a list of possible cafes to choose from.

If your business is in that location, this new application serves as a strong advantage for your company against competitors. Although, it is not yet stated to what degree Apple will give developer’s access to the Siri API, but
if and when this happens, third-party applications will be able to push their company to its target market through this innovative form of mobile marketing.

3 Price Levels Will Expand iOS Market Share

In efforts to remain ahead of the Android market, Apple had to be wary as to how they would introduce the upgraded iPhone 4S. They decided to remain in line with their current pricing level for the 16GB version and 32GB version at $199 and $299, respectively. Apple is also introducing for the first time a whopping 64GB edition, priced at $399. In order to drive up iPhone market share, Apple is offering the 3GS version for free with a two-year contract, in addition to purchasing the current iPhone 4 model at a mere $99 (8GB).

With an increased market share, marketers will find it easier to focus solely on the iOS platform in order to allocate their dollars and mobile marketing efforts adequately. We can then assume those contemplating switching to the Android platform may be deferred, due to the increased attention for the iOS platform.

The Siri app and subsequent market share expansion, are only two of the defining highlights of the new iPhone 4S. We are anxious to see what Apple will come out with next that is sure to help us, as marketers, reach our audience in more innovative ways than ever before.

Facebook just launched its mobile instant messaging service in attempts to become a viable alternative to a number of similar products.  This launch has been subject to the United States with the outlook of expanding in the near future.  Its new service, Facebook Messenger provides its users with the ability to hold text conversations anywhere in addition to adding locations and multiple people to a group chat.  Other competition includes the BlackBerry Messenger, Google+’s mobile app and the pending Apple iOS 5 iMessage.

So how does Facebook’s messaging service compare?

Currently, the most notable competitor is the BlackBerry Messenger where users of BlackBerry devices can send free text messages, photos, status updates and availability posts to other BlackBerry users anywhere, including internationally.

Google+ allows messages that can begin on a users computer account and continue within the mobile app.  Like the Facebook messenger, Google+ “huddles” incorporate group chats and can be accessed anywhere.

Apple’s new iOS 5 could provide a formidable challenger to all these services once released.  It includes the likes of free texting, photo, video, location and contact sharing.  Users can even pick up conversations right where they left off with any of their personal iOS 5 devices.  It is limited, however, on the same level as BlackBerry’s – it can only be used with other iOS 5 devices.

Each system has its pro’s and con’s but the Facebook service has advantage in its versatility amongst several mobile devices.   The messaging service has already floated to the top of the “Top Free” apps in Apple’s app store and since the company has 750 million members people will undoubtedly try out the service.  Whether people continue to use it, however, may depend on its accessibility, potential upgrades and competitor’s response.