Furthermore, there are two important aspects of social media marketing. The first is social media optimization which is where a webmaster optimizes a site using social media platforms such as Reddit and Digg. Pages can be easily save and submitted to the online communities providing not only exposure but back links to your site.

The second part, social media marketing, involves building communities within specific online venues. A business is able to brand them self by creating a voice that interacts with members of the community. Conversation is the keyword in this arena. The goal is to keep the momentum of the conversations about your company constantly going and to build trust in your community.

Social media marketers like Internet Marketing Inc. offer to build an online identity or presence and socially optimize your site to utilize the power of the social media venues.