Ever since Google+ released in late June, the amount of new users has been on an exponential uphill rise. With that kind of competition now in place, it’s no wonder Facebook had to do something to maintain their ‘top dog’ spot in the social media world.
One clear distinction between the two networking sites was how each managed to segment ones friends. Google+ allows the user to segment people into what they named, “Circles.” The user can create circles of relationships ranging from friends, family, or acquaintances. It was finally possible to share those “girls’ night out” pictures selectively, with whom you wanted to share them with, rather than your 500+ network of friends. This new segmentation option posed as a definite pro to joining Google+, and therefore resulted in tens of millions of new users.
Facebook saw this as a clear advantage Google+ had on them, therefore they had to keep the ball rolling with its latest update, Smart Lists. Unlike Google+ Circles, Smart Lists will automatically segment your friends into three groups:
- Friends you attended school with
- Friends who live <50 miles from you
- Friends you work with
If these automated lists still aren’t privacy-effective enough, Facebook is promoting a feature that allows one to manually segment friends into the following three groups:
- Close Friends – People you want to hear from often
- Acquaintances – People you do not want featured prominently in your News Feed
- Restricted – People who you do not want to share information with
With these new Smart Lists in place, Facebook users can now easily share the content they want to share with a specified list of friends by using a filter on their news feed. So when comparing the new features of Smart Lists, Friends Lists, and updated privacy settings on Facebook versus Circles on Google+, who do you see as the social media networking leader?