Studies show that small to medium size businesses make up the majority of online marketing dollars spent each year. While other forms of traditional media are shrinking, the online marketing industry has still shown steady growth this year. It is simply more dynamic, more cost effective, and broadcasts to a wider audience.
For local businesses, using PPC and organic SEO can be extremely effective for attracting new clients and customers. To do this properly, the campaigns must be fully optimized, continually monitored, and the websites must be engineered/designed to convert traffic into business. This is the most important part. If you are paying $10,000 per month in PPC but all the traffic goes to a slowly loading flash page or a home page with no specific call-to-action, you are wasting money…maybe not all your money, but most of it.
People associate a good Google presence with excellence for some reason. Obtaining first page Google results for your main keywords will not necessarily turn you into a $50 million company, but it is crucial if you want to become one. If you are a small to medium size business seeking to increase your local presence in your community, your should seek out a professional SEO company. But be careful. Even some of the best firms out there make big promises and don’t deliver. There are no guarantees of course, but you need to be careful about how you choose an Internet marketing company.