[CMWorld Presentation] A Data-Driven Approach to Content Marketing

Our Analytics Director Adrian Vendor recently was a presenter at CMWorld in Cleveland, OH September 8-11, 2014. Adrian presented on “A Data-Driven Approach to Content Marketing” where he provided attendees with an assortment of resources to optimize content planning, promotion, and measurement to build a successful and sustainable content marketing strategy.

Adrian believes that competitive analysis, social outreach, content measurement and so many other aspects of content marketing will flourish when you support each task with an intelligent approach to data analysis. To learn more, please take the time to flip through Adrian’s SlideShare presentation.

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