As social media continues to be a big influence on consumers as to whether they decide to purchase with your brand versus a brand not on social media, some of us may be asking, what happened to SEO? Although I’m still a firm believer in professional search engine optimization services, we internet marketers need to be cognoscente on where an audience is searching for information about your brand. According to a study by HubSpot, if 85% of Internet users have a Facebook account and 80% of social media users prefer to connect with brands via Facebook , then your brand should definitely not only have a brand page on Facebook, but one that is fully optimized and engaging. When creating social pages for a product or service, be sure to follow these steps to create a fully optimized social network.
Posted by Kate Riley [Google+ Profile] on January 23rd, 2013
We’re so proud of our co-founder and CMO, Brent Gleeson, who just returned from Hong Kong where he delivered four keynotes and one SEAL-style boot camp for Bank of America Merrill Lynch’s Asia Pacific leadership.
Posted by Ariadna Jacob [Google+ Profile] on January 17th, 2013
The story circulating today basically says that Manti Te’O’s girlfriend actually never existed. That the girl in the photographs on her social media profiles is actually of a living woman from California who says she never met Manti. This is according to the Deadspin article (by the way Deadspin did not release the woman’s real name even though she was their main source for the article).
Posted by Melissa Braden [Google+ Profile] on January 7th, 2013
When the New Year comes, everyone seems to look forward to a new start or a new beginning. In January, people start to think about their New Year’s resolutions that they hope to accomplish. You start to notice more crowded gyms, a lot of goal journal writing and basically more bucket list goals for the upcoming 2013 year.
This will probably be one of the most overused blog topics this month on all the SEO blogs. Some will definitely be original concepts, while others will just be rehashed thoughts of others. The worst SEO bloggers proclaim the rehashed thoughts to be their own without giving credit to the original thought leaders. Below are my thoughts on where I think SEO is going in 2013.
Posted by Erica Efron [Google+ Profile] on December 14th, 2012
This blog post is a compilation of two separate articles I wrote for Ragan.com. You can view the original articles here and here, with the original also re-syndicated on PRDaily.com.
Posted by Erica Efron [Google+ Profile] on October 31st, 2012
Batter up! It’s the bottom of the ninth and the San Francisco Giants are about to win the World Series. Game over! Black and orange floods the field as the game draws to a close, Tigers fans paralyzed by the epic sweep and the loss on their home turf.
Posted by Ariadna Jacob [Google+ Profile] on October 25th, 2012
Die hard fans all over the country lit up with pride Wednesday after San Francisco’s 8-3 win over the Tigers. Yet with all the buzz surrounding the Giants and the World Series, there’s an unsung hero amidst the freaks, pandas and beards – his name is Bryan Srabian, SF Giants Social Media Director (not to be confused with general manager Brian Sabean). Srabian and his social media team have skillfully created an enormous amount of the hype and fan loyalty resulting in “the golden touch” that’s been said to follow the Giants wherever they go. It’s not surprising that Pablo Sandoval’s historic performance in Game 1 of the World Series had fans in a frenzy. ”The Panda”generated the second-most social media comments in postseason history, according to the MLB Giants blog.
Posted by Erica Efron [Google+ Profile] on October 24th, 2012
Imagine this scene: tick, tick, tick…and the clock strikes 12. The men at Sterling Cooper advertising in New York City huddle around a boardroom table; scotch in hand, cigarette smoke fresh in the air. Crafting the latest ad campaign, their matching black freshly ironed suits flood the room. But what appears to be a scene from the popular AMC show, Mad Men, is also the world of advertising on Madison Avenue, long before the online world, and long before Twitter released its first tweet.