Remember those “Where’s Waldo “ books as a kid? Waldo was strategically placed in a location that was difficult to find! While finding Waldo was a fun challenge we’re now in a fast paced digital age where we expect the things we’re looking to find us! If they don’t find us they should be easily found with little or no effort.
Many consumers who search for a specific product online and click on the results are directed to a homepage which contains no information about the specific product searched. What’s even worse is when the consumer lands on your homepage and it takes 2, 3 or 4+ clicks to find what they’re actually looking for.
Each additional click significantly increases your bounce rate meaning consumers who are ready to buy your product are leaving! This is why it’s so important to ensure that when someone searches for something your company offers they can find it in one click!
For example when someone searches for a specific product such a Dell Computer XPS, the search result they click on should lead them directly to the page where they can get information and purchase a Dell XPS product. They should not be directed to the Dell homepage.
An effective internet marketing strategy I employ for clients is to develop optimized landing pages specific to each product or service they sell. The optimized landing pages go hand in hand with the entire website design process and plays an integral role in tracking your success, decreasing bounce rates and increasing conversion!