In a time of economic downturn and an ever changing online universe, the end consumer has always dictated what the future holds for businesses and technologies alike. According to some recent Nielsen ratings and Lightspeed research, video is becoming the hottest social medium on the web. With over 116 million consumers watching and interacting with online video, you can now say that online video viewership is comparable to television viewership.
Consumers are now not only watching videos but sharing them with others. According to Lightspeed research the most popular methods consumers are using to share videos include : email to friends (50%) , Send to a social network friend (23%) and Instant message a video clip to a friend or colleague (21%)
In conclusion, if your watching videos online your interacting with them more than ever. If your an online business or product online without video optimization and distribution you are definitely missing the picture or should I say online video!