Online Viewership Increases in 2009

According to statistics from Nielsen Online 2009, the United States has one of the highest growth rates over the past few months for new online home viewership growth, in comparison to some other major countries. From December 2008 thru January 2009 the US online home internet user base has grown from 153 million online users to 156 million in January 2009. A growth rate of  over 2%. Other major countries in comparison such as Spain, France, Germany, Australia, Japan all showed declines in home online viewership over the same period. The data below shows a breakdown of home online internet viewership by the countries compared in this report.

Worldwide Active Internet Home Users, January 2009
Country December 2008 January 2009 Growth (%) Difference
Australia 11,576,309 11,618,329 0.36 42,020
Brazil 24,545,405 24,467,388 -0.32 -78,017
France 28,955,721 28,687,263 -0.93 -268,458
Germany 39,382,877 38,214,598 -2.97 -1,168,279
Italy 17,610,828 17,435,926 -0.99 -174,902
Japan 50,638,687 49,898,929 -1.46 -739,758
Spain 18,315,052 18,168,896 -0.80 -146,156
Switzerland 3,742,101 3,755,761 0.37 13,660
U.K. 29,772,512 28,838,135 -3.14 -934,376
U.S. 153,326,129 156,732,434 2.22 3,406,306
Source: Nielsen Online, 2009

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