We have talked a lot about conversion optimization for websites and landing pages associated with any Internet marketing strategies. Here is another great page used for paid search campaigns. Each PPC campaign will have different conversion goals depending on the company’s needs. The landing page below is designed to increase room bookings for the Tropicana in Las Vegas. PPC will be used to drive the traffic.
Google Quality Score parers are becoming much more strict. Notice the amount of content on the page. Landing pages now must have quality (and relevant) content in order to gain a good quality score and have a productive PPC campaign. Many landers tied to new URLs with no history require even more content in order to meet Quality Score standards. It can often now take time to build the score, so keep adding good content to your pages!