One of the challenges SEO professionals face is how to report on and measure their link building efforts. In the past, some SEOs just got a certain amount of links a month for example, 100 directory links, and 15 rented links. Thus, they equated a large amount of links every month to their site as a good strategy. They did not necessarily look at the links. They were focused on quantity –not the quality of the link or how the link was acquired – but instead staring at the number of links.
1 Link vs. 1000 Links: “Prepare for Glory!”
Being in the Post Panda and Penguin era is not easy. It is also not very simple to explain to others who think they understand how this update will hurt their website, as they are probably still sticking to the old school tactics of link building. Today, the valuable beats the outnumbered. This is like Rambo beating a whole army, or the 300 Spartans led by King Leonidas going against a gigantic army of Persian soldiers except the Spartans win. Or, it’s like Steven Segal in some random Steven Segal movie single-handedly beating everyone down. Get it yet? Google does not rank you higher just based on how many links you have. Google may even penalize your site if you have a large suspicious amount of backlinks from untrustworthy sites. It’s high time we all accept this new game called, “Quality over Quantity”. Having one high quality blog post from a trusted site is likely way better than having 1,000 low quality posts. So instead of scurrying frantically on creating the next new strategy to get around the update, realize that the quality of links is most important these days. If you do go after more quality links, then heed the words of King Leonidas, “Prepare for glory!”
Pre Panda/Penguin Era: Death of the Sidebar & Footer Links
Some popular linking techniques that worked well before Google’s latest algorithm update were side bar and footer links from blog networks, paid links, and directory links. Google’s updates keep us SEO’s in check and push us to be more creative and strategic. We know there is no way of getting around the Penguin, so why not take the time and effort to come up with a natural link baiting strategy rather than working with outdated, ineffective tactics? If your link baiting strategy is for the sole purpose of increasing rankings, you likely will fail. Important signals these days are brand impression, social signals, and the bottom line if other people like you or your business.
“Google only loves you when everyone else loves you first” – Wendy Piersall
Post Panda & Penguin
The question among marketers lately is how their techniques are living up to the new Google algorithm change. What has been popular after the Panda and Penguin update is finding influencers that are relevant in your industry, building relationships through social interaction, infographics, and creative content marketing. We all realize that these take a lot of time. Is it worth spending time on? Would you rather take the risk of acquiring hundreds of untrustworthy links? Or would you put your blood, sweat, and tears into creating a piece of unique content that would gain you good, quality links?
So, the Panda and Penguin updates have thrust internet marketers, some kicking and screaming, into getting better quality links. And the whole idea of QUANTITY does not exist in this Post Penguin world.