The whole of 2011 was mostly about the Google Panda updates, and in 2012, there were still some more Panda updates along with some new Google Penguin updates. And even up to today, I am still surprised that there are many sites that we find that are still affected by these. I have seen different companies that work with us on their Panda issues and the situation can all be different from company to company. I decided to categorized the situations based on the client’s knowledge of the situation. And the categories are:
- Client’s Positive Detection of a Panda/Penguin Hit
They definitely know they were hit by Panda or Penguin. Now the success of them getting back out, is not always 100% successful. And the ones that are not successful are the ones that cannot do much change to the site, or are stuck with old ways, with old SEO mentality they just can’t escape. The ones that do get out of the penalty are the ones that are willing to make a change based on how SEO should be done today.
- Client’s Negative Detection
These are the ones that just approached you for SEO services without any knowledge that they were affected by these updates. And when we present it to them, they realize there is a bigger issue behind the site. The problem is sometimes if a project is not scoped out properly before a sale, sometimes we are not aware that a big problem exist and the allocated time and resources on either side, from the client or from the SEO company’s side were not properly allocated. And when additional funds are needed, new problems may arise. Now this is not just a problem about sales and how projects are sold, sometimes problems just are not apparent from your quick, initial first look even by SEO professionals.
- Client’s False Positive Detection
Companies that ask for assistance because they believe they were hit by the Google Panda or Penguin updates but they really are not. Sometimes the decreases in organic traffic were not sudden and were gradual, or the change is not really in Google, but in another search engine, or some other change in the whole online marketing campaign happened that triggered a sudden change in traffic that would initially appear as if it was hit by Panda or Penguin. Sometimes deeper analysis is just required.
- Client’s False Negative
In their mind they are not hit by Panda or Penguin, and they continue to do SEO practices that make it worse, and no matter what warning you give, they continue to do what they want because they believe they are not vulnerable to these two wild animals. Sometimes these client’s only start to listen when the situation gets very worse and when it does, it’s too late, a new website has to be recreated already.
- SEO Company’s False Positive or False Negative
Normally the SEO company knows what is happening, but being a member of several online SEO forums, LinkedIn discussions, Facebook groups and even 24×7 SEO Skype chatrooms, I have seen many other SEOs asking how to get out of Panda or Penguin. As you assess the site further, you start to realize the issue is not even related to Panda or Penguin and some just need to be educated well on these issues. Sometimes these people that need reeducation may even be people within the same SEO company you work with since everyone is at a different skill and knowledge level.
At the Online Marketing Summit, in Santa Clara, California, I will be discussing these. When I spoke at PubCon and SMX in the past, I was on discussion panels with other speakers and often had 15 minutes or less to talk about my topic of discussion. At OMS 2012, I will be talking about Panda and Penguin updates for an hour and we will be able to really take a good deep dive into the details of these updates. 1 hour formats are usually more educational in nature and very similar to my speaking engagements at SEMCon, and MORCon in the Philippines.
At OMS 2012, I will mainly discuss the following:
- Detection – How to really determine if you are affected by Google Panda or Penguin update.
- Fixing – Diagnosing your website and coming with specific actionable items to fix the situation.
- Prevention – What to do to avoid a dip in ranking of organic search traffic from a future Google algorithm change.
So be sure to book that flight and hotel and head out to Santa Clara and register for OMS, and I will all see you there!
If you have anything specific you would want me to tackle, why not leave a comment below. If ever I would use a site for an example, which I cannot do everyone’s site, but if you have a good site to suggest, post a comment and explain why I should take a look at your site, and maybe I would choose one to serve as my primary example to work on. Consider it like a free diagnostic service.
Photo Credits: Image above with the Santa Clara Convention Center – The Green Data Conference Center
Updated: OMS Presentation The Battle Against Penguins and Pandas
After all the suggestions, feedback, the conference was a success and I have received several good reviews on the presentation. Below is my presentation I discussed at the Online Marketing Summit in 2012.