What does any business owner really want? More sales leads. They want more people to buy their goods. It’s that simple. How do you get people to buy? Well, one thing you can do is place an advertisement in a newspaper or, you guessed it, you can delve into the online arena and try your luck that way. The online arena can prove to be a very lucrative cost per lead basis. Back to my original question – if you’re a business owner and want a more effective CPL, wouldn’t you want to really explore online and learn everything there is to know about creating a strong web presence in the search engines through search engine optimization? I would. If I could decrease my CPL, I would learn everything there is to know about SEO vs Pay-Per-Click and hire an internet marketing company to do all my work. However, I would be asking very tough questions and thoroughly prepare for this. Internet marketing is not something you can take lightly anymore. Hiring an internet marketing company needs to be researched thoroughly and you must feel comfortable and trust that the company you hire will be able to get the job done. Or else, you’re just throwing away money.