How to Market with Facebook

facebook marketingIf you’re not using Facebook to market your business, you must start leveraging the power of the world’s largest social network to boost your brand

Facebook has about 1.71 billion active users today, with 62% of them checking in daily to see what’s happening on their newsfeeds and among their group of friends. [newsroom.fb.com]

Imagine putting your business in front of just a fraction of these Facebook fans. You’d have tens of millions of individuals positioned to learn about your business and increase your overall marketing potential.

Knowing that Facebook is a giant in the world of social media, you can’t ignore the potential for growth that it can provide. Most marketers and businesses have already seen and reaped the benefits that Facebook can provide, but it’s always nice to be reminded how to get started with effectively marketing your organization with Facebook

Set Up Your Facebook Page

Your business page must be easy to discover on Facebook. And, it has to include timely information that will pique the interests of your customer base. A Facebook page is similar to a person’s “profile,” but it allows for a greater level of interaction between business and customers.

While a personal Facebook page limits the number of friends to 5,000 individuals, there is no limit when it comes to the fanbase of a business. In fact, a business’ Facebook page is essentially required to accept anyone who “likes” or “follows” the page. The biggest advantage here is the business pages are completely free and easy to set up, while the only real disadvantage is that it can be a little difficult to build up a fanbase with just a basic Facebook page.

Leverage the Power of Facebook Ads

Unlike traditional advertising options, Facebook ads are highly tuned into the target market and don’t seem to waste much time communicating with those who wouldn’t naturally be prime customers for the business. These ads can be tailored to the customer or prospect by sorting Facebook users by geographic area, age, education level, and more. Try that with a newspaper ad or late-night TV spot!

To make the entire process as convenient as possible for the user, they can quickly and easily close out any ads that pop up, as well as “like” the page directly below the ad. Facebook ads offer powerful customer targeting parameters and are often less expensive than traditional marketing options. If you’re ready to engage in a seriously high-volume approach, prepare your budget accordingly.

Boost Visibility with Facebook Groups

This is generally considered a more labor-intensive approach than simply creating a page and ads. Groups are basically discussion forums that contain additional features that you’d normally find on a regular Facebook page or profile. By creating groups related to your industry, you can start, sustain, and maximize current conversations about industry-relevant topics. It helps to position yourself at the forefront of your industry by creating an engaging dialogue.

One big advantage of Facebook groups is that they are completely free and often drive serious engagement among customers and like-minded individuals, a perfect solution if you’re on track to introduce influencer marketing to your campaigns. One big drawback? You may have to devote significant managing the group, or else it can get out of hand quickly.

Now that you have a good understanding of the three basic communication methods housed within Facebook, let’s talk about some intelligent ways to construct and optimize your basic Facebook page.

Designate your cover image and profile photo

For most businesses, this should be your logo or company graphics. This is not the time or place to go overboard, so keep it simple and just use your logo for now.

Create an “About Us” section

This important section will tell any visitor all about your organization. Tell them what your business does, why you are a better alternative than the competition, plus any other interesting tidbits about the business. Keep it lighthearted and conversational. Basic info such as a quick history of the business can draw in curious visitors to your page.

This important section will tell any visitor all about your organization. Tell them what your business does, why you are a better alternative than the competition, plus any other interesting tidbits about the business. Keep it lighthearted and conversational. Basic info such as a quick history of the business can draw in curious visitors to your page.

Work your tabs

Tabs are little “favorites” tiles that sit on your Facebook page that tell the world what you are interested in. if your business operates in the sports world, consider adding tabs to your local broadcaster’s page, the high school and college teams in the area, and even local sporting goods stores that work in conjunction with your brand.

Keep your page informative and interesting.Write quality content. Then, post it on your page or provide an easy to find

Write quality content. Then, post it on your page or provide an easy to find link. You can also include coupons, online tools, new product launch dates, and compelling articles. Anything to keep your customer or a prospective client interested and engaged.

Facebook must be on your list of partners if you are looking to grow your business economically and efficiently. Create your own online presence, or work with a leader in the internet marketing field who can help you to create and cultivate your online persona. Do so, and you’ll increase your number of rabid fans and paying customers in no time.

 

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