New Google Features Like Custom Google Plus URLs Underway

When people hear of Google, an iconic image of the six colorful letters, simple search bar beneath and “I’m Feeling Lucky” tab usually pops up in people’s heads.

But for those people who are familiar with social media, search engine optimization and all the perks that come with the worldwide web, they know that Google is making headlines everyday to make our Internet experience safer and easier. Google makes its way to daily newsfeeds and it is becoming a well-known fact that the powerful company is becoming more important for your website or blog.

So what are the most recent changes? Substituting the home page’s logo with fun keyboard games during the Olympics isn’t even half of it.

Catching the Internet Pirates

If it hasn’t been publicized enough in the past year, Internet piracy has emerged as major problem. From illegally downloaded mp3s to bootlegged films of summer hits, Google’s has recently declared that they are cracking down on this piracy that’s infecting the web. The company’s core web search engine will be relegating websites that often host unlawful copies of films and music. It will take into account the copyright infringement notices a site has received and then alter the link’s ranking.

Google’s head of engineering claims that in the past 30 days, more than 4.3 million URLs have been submitted containing possible copyright infringement. It may seem like this makes it more difficult for us to download those EPs we so desperately want on our iTunes, but Google’s proactive approach to eradicating Internet piracy is a huge feat for the entertainment industry. It establishes Google’s power beyond the world wide web too, making it appear unstoppable.

Google Plus’ New Addition is a Plus

Google has also achieved new internal accomplishments. This is for all you Google Plus members. If you joined this social networking site, owned and operated by Google itself, you will know the URL can be overwhelming on the eyes and just hard to remember. To access a typical Google Plus profile, you will have to put in a URL looking something like this: http://plus.google.com/109299348960895456083/.  Now, custom URLs are finally coming to Google +. This user friendly approach will enable URLS to look more like Facebook URLs, but with a nifty little algebraic plus in the web address (i.e. http://google.com/+paulmccartney or http://google.com/+nissan). Currently, a user needs to fit the criteria to acquire such an exclusive custom URL, but overtime, the unique web addresses will be accessible to Google Plus members worldwide.

Travelling on the Web Made Easier

For all you businessmen, Google has invaded your world too. The company announced on August 12th that it will be purchasing Frommer’s travel guides to enhance its local and travel searches. Since purchasing Zagat last year, which specializes in restaurant reviews, Google has expanded once again, and is becoming a more relatable, media company. It will make your travel planning easier, giving you the results you want and optimizing your search even more.

So if you are a music guru, social networking fiend, or daily businessman, Google’s news is becoming more and more relatable to a wider spread of Americans.  The powerful corporation is taking bold moves and in turn, taking headlines and making news.

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