In the online world with the growth of Social Media, continued need for Natural Search and Paid Search, email marketing is becoming the red headed step child of online marketing. Email Marketing should be considered as much a part of the online marketing family project as any other piece.
In general, Email is one of the easiest and simplest ways to reach out and engage your customer with your brand. According to a recent study by E-marketer “Spending on email marketing by businesses will increase by $16 million ($472 million in 2008 to $488 million in 2009) this year.” Also, E-markerter reported by 2011 online spending for email campaigns will increase to $677 million. Those are huge increases over the next few years. So the next time you think Email marketing is second to your SEO and SMO efforts, think again. Otherwise, you might be missing out on an easy and cost effective way to reach your customer, that your competitor is doing and taking away business from you.
Email Marketing Tips
- Always keep your email message simple with 1-2 direct calls to actions to engage the consumer
- Cut down on the images in the emails (looking pretty doesn’t matter, if no one can see your email)
- Keep your subject line short and to the point (According to MailerMailer (2008) “Emails with shorter subject lines out performed emails with long subject lines by a significant margin)