Here are 5 things any brand can do to leverage contests for successful marketing campaigns online.
1. Give your customers something they want, then praise THEM for THEIR creativity.
2. Extend a TV spot or radio ad online using social media.
3. Give clear direction so that the message being conveyed is one that is in line with your brand.
4. Use images, pic of the day, video of the week type contests to evoke emotion and provoke sharing.
5. Have some fun! There was an eye doctor in Florida that did a contest “Most creative way to destroy your reading glasses”. One person turned in a video of an alligator eating his glasses! Now, that’s what we’re talking about.